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☆ Star Wars was the first Lego license — 25 years later, it's stronger than ever
▼ + stars: | 2024-05-04 | by ( Sarah Whitten | ) www.cnbc.com time to read: +7 min

Star Wars Lego models are seen at the Bricks & Figs museum in Krakow, Poland, on April 15, 2023. A design director at the Denmark-based Lego company, he has spent the past 25 years creating Lego Star Wars sets. Now, Lego Star Wars has become a blueprint for the company's other brand deals — think Harry Potter, Batman and Marvel's Avengers. The Lego Star Wars collaboration came at a time of financial turmoil for Lego. Lego Icons, Lego Technic, Lego City and Lego Harry Potter also performed well.

Persons: Jens Kronvold Frederiksen, Frederiksen, Darth Vader, Harry Potter, Jill Wilfert, Wilfert, It's, Paul Southern, Shirlaine Forrest, " Frederiksen, we're, Southern, We've Organizations: Anadolu, Getty, Star, CNBC, Disney, Epic Games, Lego Star, Lego, Force, Manchester Central, Imperial, Star Wars, Lucasfilm, Walt Disney Company, Lego Star Wars, Warner Bros, Games Locations: Krakow, Poland, Denmark, Lego, Manchester, England

☆ Lego revenue ticks higher in 2023, despite trade-downs and China pullback
▼ + stars: | 2024-03-12 | by ( Sarah Whitten | ) www.cnbc.com time to read: +3 min

The Lego company grew sales 2% last year, even as the global toy industry saw sales slip 7%, according to data from Circana. The pandemic-era gains that fueled exponential toy industry sales growth waned in 2023 as consumers cut discretionary spending amid rising inflationary costs and increased credit card debt. Meanwhile Denmark-based Lego posted resilient sales, with revenue reaching 65.9 billion Danish krone, or about $9.65 billion, it said Tuesday. The company saw sales jump 27% in 2021 and 17% in 2022. The toymaker's top-performing brands last year included Lego Icons, Lego Technic, Lego City, Lego Harry Potter and Lego Star Wars.

Persons: Niels Christiansen, Harry Potter, Christiansen, Lego, We're Organizations: CNBC, Lego, Lego Star, Epic Games Locations: Denmark, Lego City, China

☆ Peloton, Allbirds and Lego: Best online sales right now
▼ + stars: | 2023-02-08 | by ( Caroline Curran | ) edition.cnn.com time to read: +4 min

Today, you’ll find a deal on a Casper weighted blanket, a discounted Dyson Supersonic Hair Dryer and savings on Allbirds Trail Runners. Casper Weighted Blanket $189 From $99 at Casper Amazon Sleep soundly under a brand-new weighted blanket from the beloved DTC brand Casper. • Save on hair care from brands like Pantene, Aussie, Head & Shoulders and more right now at Amazon. • If the Casper weighted blanket is slightly out of budget, consider this alternative from Luna, now under $55 when you clip the on-page coupon. No matter which model you choose, you’ll save on a device perfect for athletes and anyone else who appreciates at-home relaxation.

☆ Lego sales jump 17% in first half of 2022, boosted by Star Wars and Harry Potter sets
▼ + stars: | 2022-09-28 | by ( Sarah Whitten | ) www.cnbc.com time to read: +2 min

Lego Star Wars toys sit on display inside a Toys "R" Us Inc. store in Paramus, New Jersey, U.S., on Tuesday, Nov. 26, 2019. Lego sales are building on pandemic-era growth, boosted by popular sets from Lego Star Wars and Lego Harry Potter. On Wednesday, the privately held Danish toymaker said revenue during the first six months of the year jumped 17%, reaching $27 billion Danish krone, or about $3.5 billion. In addition to top-selling Star Wars and Harry Potter models, Lego has seen strong performance in its homegrown Lego Technic and Lego City. Net profit between January and June 30 reached $6.2 billion Danish krone, or about $802 million, essentially in line with year-earlier levels.

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