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This Prime Day, Amazon influencers earned 21.6 times what they do on an average day. Here's a breakdown of the top-selling products from Amazon's influencer network during Prime Day. Packages are transported on a conveyor belt an Amazon warehouse, busy on Prime Day on July 11, 2023 Soren Larson/ReutersInfluencers are central to Amazon's marketing strategy, and Prime Day is no exception. During this year's Prime Day, Amazon influencers earned 21.6 times more on average per day compared to their daily average in 2023, according to the company. These were the top-selling products promoted by Amazon influencers during Prime Day:Crest 3D Whitestrips, professional effects Yeti Rambler 12 oz.
Persons: Soren Larson, Alix Earle, Leenda Dong, seltzer, Lindsey Gamble, Levi's, Blake Organizations: Amazon influencers, Prime, Reuters, YouTube, influencers Locations: livestream
Last year, Amazon influencers earned 17 times more on average per day during Prime Day than on other days. It was nearly impossible to miss out on Amazon's annual two-day sales event, Prime Day, this year. During Prime Day, Amazon released Instagram and TikTok filters, and team members kept creators updated on trending deals. Instagram influencer @nowitsclean posted a six-slide carousel to promote Prime Day and share her favorite products with followers. For some creators, Amazon Live can be "hit or miss," said Jay Kent-Hume, the cofounder of the talent management firm The Sociable Society.
Persons: influencers, Alix Earle, Leenda Dong, Jake Shane, Lindsey Gamble, Gamble, Amanda Perelli, Jay Kent, Hume Organizations: Amazon, Amazon influencers, YouTube, Facebook, influencers Locations: TikTok, Austin , Texas, Kent
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