Her engagement rate was 33.19%.
"It wasn't necessarily him posting on social media," said Alex Cacres, US head of marketing at Metricool.
People are tuning in to watch athletes who showcase their personalities and are entertaining on social media.
Gen Z, in particular, is predominately following the Paris Games on social media, which is driving the greater emphasis on social media coverage compared to past Olympics, Cacres said.
"[Social media] has made it so much easier to consume the Olympic content, which I feel wasn't the case back a few years ago," she said.
Persons:
—, Rebeca Andrade, aren't, Ilona Maher, who's, Henrik Christiansen, Metricool, Simone Biles, Sunisa Lee, Jordan Chiles, Noah Lyles, Stephen Nedoroscik, Katie Ledecky, Torri Huske, Trinity Rodman, Gretchen Walsh, Lee Kiefer, Nada Hafez, Maher, Biles, Dani Ramirez, Hafez, Huske, Walsh, Andrade, Nedoroscik, Alex Cacres, Christiansen, Cacres, he's
Organizations:
Service, Games, Business, Paris Games, Sprout Social
Locations:
Paris, Instagram