It'll be the company's first major new product since the first Apple Watch in 2014. Apple's goggles are expected be sleekly designed and capable of toggling between totally virtual or augmented options, a blend sometimes known as "mixed reality." Magic LeapDaniel Diez, Magic Leap's chief transformation officer, said there are four major questions Apple's goggles will have to answer: "What can people do with it? The anticipation that Apple's goggles are going to sell for several thousand dollars already has dampened expectations for the product. But those forecasts were obviously made before it's known whether Apple might be releasing a product that alters the landscape.

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Persons: It'll, Apple, Steve Jobs, hasn't, Mark Zuckerberg, Tim Cook, Cook, it's, Sergey Brin, Daniel Diez, Magic, Dan Ives, Zuckerberg, Leap's Diez Organizations: Apple, Apple Watch, Meta, Google, Microsoft, Wedbush Securities, CCS Insight Locations: Cupertino , California, Italy, San Francisco