Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailStarbucks has to decide whether they're an experience brand or product brand, says Peter AtwaterPeter Atwater, William and Mary adjunct lecturer of economics and ‘The Confidence Map’ author, joins 'Squawk Box' to discuss the troubles facing Starbucks after the company reported the worst quarterly performance since the pandemic, the management issues facing CEO Laxman Sarasimhan, and more.
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Peter Atwater Peter Atwater, William, Mary, Laxman Sarasimhan