Experts say the boycotts work thanks to the culture wars and panic-stoking online and in the media.
Bud Light was the target of social-media outcry in April after it partnered with the trans influencer and TikTok star Dylan Mulvaney.
Bud Light owner Anheuser-Busch said that several of its facilities had received threats following the weeks of backlash against its brands.
Like Bud Light, Nike also partnered with Mulvaney, but that outrage cycle seemed to blow over quickly.
"Well, you know what, the next company is gonna say, 'We don't want to be Bud Light or Target.
Persons:
—, Bud Light, Dylan Mulvaney, Disney, Ron DeSantis, Joe Raedle, Lawrence Glickman, Glickman, Bud, Busch, Brian Cornell, Scott Olson, Vanitha Swaminathan, Republican Sen, Ted Cruz, Cruz, Ari Drennen, Drennen
Organizations:
Service, Target, Florida Gov, American Studies, Cornell University, Consumer, Bud Light, Anheuser, Survey, Carey School of Business, Arizona State University, Cornell, Nike, Mulvaney, Katz, Branding, University of, Republican, Disney, Media Matters
Locations:
Target, America, Patagonia