In an attempt to reclaim the names of popular IKEA products, the Swedish tourist board launched a campaign, Discover the Originals, matching them to their namesakes back in 2022. Over the course of two weeks, Lynch, accompanied by his puppy Umlaut, visited all 21 counties in Sweden, stopping off at places with IKEA products named after them. After moving to Sweden in 2021 and finding himself in a home filled with IKEA furniture, Lynch was intrigued. “They were really, really small. However, he admits that after spending so much time thinking about its furniture products and talking to people about the significance of the names behind them, he’ll never be able to look at IKEA furniture in the same way again.

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Persons: Oskarshamn, Lynch, Kevin Lynch, “, he’s, ”, ” Lynch, ‘, there’s, they’d, it’s, Kevin Lynch FRYKEN, Frösön, Lynch hasn’t, he’ll, hasn’t Organizations: CNN, IKEA, Ikea, “ Locations: Sweden, Swedish, Luleå, Swedish Lapland, Stockholm, Malmö, Chicago, Västmanland, Norberg, Gdansk, Poland, China, Sweden’s counties, “, Uppland, Blekinge, Lauters, Gotland County, Norraryd, Kronoberg, Norwegian, Lake Storsjön, Örskär, United States, ’, Värmland