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Top related persons:
Lauren Fry - 3 Peacock - 2 Hulu - 2 Discovery's Max - 2 Jonathan Carson - 2 Joseph Cady - 1 Cady - 1 Krishan Bhatia - 1
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Search resuls for: "Lauren Fry"


4 mentions found


☆ Apple has nabbed a key ad exec from NBCUniversal, and it points to its growing TV ad ambitions
  + stars: | 2024-03-08 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Apple has been making a string of advertising hires, more signs of its ambitions to grow its TV ad business. Crawford helped lead Apple's Major League Soccer ad sales pitch with Todd Teresi, who leads Apple's ads division. Cady will also likely work closely with Lauren Fry, a TV and video ad sales veteran Apple hired in February 2023 as head of video ad sales. Jacqueline Bleazey, who joined video advertising sales in October, from senior director of sponsorships and ad sales at FanDuel and ad agency roles before that, according to her LinkedIn. For advertisers, Apple TV+ is a small but highly-rated player that would let them reach an affluent viewing audience that has been off-limits to them.
Persons: Joseph Cady, Cady, Krishan Bhatia, Winston Crawford, Crawford, Todd Teresi, Lauren Fry, Jason Brum, Chandler Taylor, Jacqueline Bleazey, Ted Lasso, It's, Apple Organizations: Apple, Amazon, Google, Business, Major League Soccer, MLS, MLB, DirecTV, NBCUniversal, Cannes, Netflix Locations: Peacock
☆ Apple TV+ has grown to No. 3 among ad-free streamers, besting Hulu and Max in share — but it faces stiff competition if it launches an ad tier
  + stars: | 2023-07-11 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
New data shows Apple TV+ has more than tripled its share of streaming subscribers. More established streamers have had the most success growing their ad tiers. The findings come as Apple TV+ is rumored to be planning to join the other major streamers in chasing video advertising. Apple TV+ has more than tripled its share of ad-free subscribers in the past two years, jumping ahead of Paramount+, Disney's Hulu, and Warner Bros. But Apple TV+ has yet to move into ad-supported streaming, where competitors are seeing their biggest subscriber growth — not to mention new revenue opportunities.
Persons: Peacock, Lauren Fry, Hulu, Discovery's Max, Jonathan Carson Organizations: Apple, Hulu, Paramount, Warner Bros, Netflix, Disney Locations: Hulu
☆ Apple TV+ is growing faster than other streamers, but it'll have a lot of catchup to do when it launches its rumored ad tier
  + stars: | 2023-06-30 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
More established streamers have had the most success growing their ad tiers. The findings come as Apple TV+ is rumored to be planning to join the other major streamers in chasing video advertising. Apple hired ad exec Lauren Fry earlier this year to build out the business, The Information reported, stoking speculation about its ad plans. And the streamers that have had an ad-supported tier for a while may have a first-mover advantage, the Antenna data suggests. AntennaNetflix and Disney+, meanwhile, whose ad tiers are the newest — having launched late last year — have only 2% and 5% of their subscribers opting for ads, respectively.
Persons: Peacock, Lauren Fry, Hulu, Discovery's Max, Jonathan Carson Organizations: Hulu, Apple, Paramount, Warner Bros, Netflix, Disney Locations: Hulu
☆ Apple's advertising business is expanding into new areas this year such as TV. Here are 14 behind-the-scenes Apple executives building its advertising empire.
  + stars: | 2023-03-03 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +11 min
Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store. We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business. Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years. A former Yahoo and Quantcast staffer, Crawford first joined Apple in 2011 to work on global operations for iAd. Lauren Fry - Apple TV+ ad salesApple hired Fry, a TV and video ad sales veteran, in February this year, The Information reported.
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