Amazon flooded its search results with irrelevant "defect" ads at the direction of Founder Jeff Bezos, pumping Amazon profits while steering shoppers to higher-priced goods, the Federal Trade Commission alleged in a newly unredacted portion of its antitrust lawsuit against the company.
Amazon began running ads on its site over a decade ago, allowing brands and sellers to bid for higher placement in search results to have their product stand out from competitors.
Amazon in 2022 began breaking out advertising revenue in its quarterly earnings reports, revealing just how big the business has become.
Last month, Amazon said its ad business brought in more than $12 billion in revenue in the third quarter.
"Kantar, an independent data and insights firm, found Amazon's advertising to be the most useful and relevant to customers around the world."
Persons:
Jeff Bezos, Bezos, David Zapolsky, Tim Doyle
Organizations:
Federal Trade Commission, FTC, Amazon, Microsoft, Facebook
Locations:
U.S