Currently, TikTok spokesperson Laura Perez said more than 200,000 sellers have registered for TikTok Shop.
ByteDance, the Beijing company that owns TikTok, already runs a thriving social media marketplace on Douyin, its twin video app for the Chinese market.
“No social app has really been able to master e-commerce in the U.S.,” said Jasmine Enberg, a social media analyst at Insider Intelligence.
Critics have levied accusations that the social media giant could be a tool for China’s government to surveil Americans.
The company said TikTok shop will offer a secure checkout process and that all of its U.S. user data is stored and managed by servers maintained by the software giant Oracle.
Persons:
—, TikTok, Laura Perez, TikTok’s, Perez, hasn't, “, ”, Jasmine Enberg, “ TikTok, Enberg, OtterBox
Organizations:
TikTok, Meta, Intelligence, Insider Intelligence, Amazon, U.S, Oracle
Locations:
U.S, Beijing, Asia, China