CNN —For over 140 years, Lyle’s Golden Syrup — a staple item in any British baker’s pantry — has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. The original and new packaging and logo on Lyle's Golden Syrup. Lyle's Golden SyrupThe new logo, meanwhile, gives the animal a more abstracted — and somewhat more animated — appearance. The product’s old logo will continue to be used on Lyle’s classic golden syrup tin, though its bottles and dessert toppings will all now bear the new branding. In a statement, brand director for Lyle’s Golden Syrup, James Whiteley, said that “consumers need to see brands moving with the times and meeting their current need.”The product has been a staple in the pantries of British bakers since its inception.

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Persons: —, Abram Lyle, Samson, ”, Lyle, Henry Tate, James Whiteley, Jamie Hodgson, Laura Evans, Colin Freeman Organizations: CNN, Guinness World Records, Tate, Henry Tate & Sons, American Sugar Refining, Hulton Locations: Scottish