The long-building and increasingly testy rap beef between Kendrick Lamar and Drake exploded into full-bore acrimony and unverifiable accusations over the weekend with the rapid-fire release of multiple songs littered with attacks regarding race, appropriation, sexual and physical abuse, body image, misogyny, hypocrisy, generational trauma and more. Most relentless was Lamar, a Pulitzer Prize winner from Compton who tends toward the isolated and considered but has now released four verbose and conceptual diss tracks — totaling more than 20 minutes of new music — targeting Drake in the last week, including three since Friday. Each racked up millions of streams and the three that were made available commercially — “Euphoria,” “Meet the Grahams” and “Not Like Us” — are expected to land near the top of next week’s Billboard singles chart, while seeming to, at least momentarily, shift the public perception of Drake, long a maestro of the online public arena and meme ecosystem. In between, on Friday night, Drake released his own broadside against Lamar — plus a smattering of other recent challengers — in a teasing Instagram interlude plus a three-part track and elaborate music video titled “Family Matters,” in which he referred to his rival as a fake activist and attempted to expose friction and alleged abuse in Lamar’s romantic relationship.

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Persons: Kendrick Lamar, Drake, Compton, Lamar —