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Wetherspoon pubs are an institution in the UK. More than 800 Wetherspoon chain pubs freckle the country — from The Muckle Cross in Scotland to The Tremenheere in Cornwall. The Moon Under WaterA Wetherspoon pub (now closed) featuring the face of chain founder Tim Martin on its sign. Recalling a well-meaning yet beleaguered teacher from his childhood, Martin renamed the pub “Wetherspoon.” (The “J D” was a nod to J.D. “The thing about Wetherspoons pubs which differentiates them from many is that they have a very wide cross-section of customers.
Persons: London CNN — Utter, , George Orwell, ” Orwell, Orwell, Francophile foodies, Oxford marmalade, Biscuits, boozer, cobbling, Tim Martin, Alex Davidson, Wetherspoons don’t, Alexander Graham Bell, Sir John Borlase Warren, Tim Martin’s, Martin —, New Zealand —, , serendipitously, Martin, Boss ” Hogg, “ The Dukes, Hazzard, George Orwell’s, ” Martin, Mortimer, ‘ ahh, I’ve, George Orwell ’, Stout, Waters, Gareth Fuller, questing, Angus, you’re, Maureen McLean, “ Mate, Wetherspoons ”, , ’ ”, Thomas Frost, Orwell’s, drunks, ” Tim Martin, benedict, tipple —, Ale, Whatever’s, it’s, Boris Johnson, Henry Nicholls, Nigel Farage Organizations: CNN, London CNN, , Oxford, Stroud, Crosse, Royal Victoria, rowdies, London's, Airport, PAL, YouTube, European Union, Getty Locations: London, Britain, Scotland, Cornwall, , Yorkshire, England, Swansea, Edinburgh, Nottingham, Muswell Hill, North London, Norwich, New Zealand, Stroud Green, Watford, Ramsgate, City of London, Kent, Scottish, , Wetherspoons, Liverpool, Gatwick, South London, AFP, British, Clacton, Poland, Ireland, America
Hard seltzers, spiked seltzers, and their ilk have been marketed as lighter than traditional alcoholic beverages. In the 2010s, the hard seltzers started to pop up, with names like White Claw and Truly, both of which launched in 2016. Advertisement"During the pandemic, hard seltzers really blew up, and I think hard seltzers are one of those ones that were perceived as a little bit of a better-for-you option," said Kaleigh Theriault, an associate director of beverage-alcohol thought leadership at NIQ, a market research firm. The market got saturated, and people started to realize there could be a lot more to canned alcohol than beer and hard seltzers. "So companies are having to innovate more and more, and that has led to some higher-ABV canned cocktails."
Persons: they've, aren't, seltzer, Kaleigh Theriault, that's, NIQ, Chris Budzik, Cayman Jack, there's, Kate Bernot, Bernot, you've, " Theriault, It's, Bud, , Bud Light, Budzik, he'd, Will, Emily Stewart Organizations: Brands, Anheuser, Busch InBev, NIQ, AB InBev, Coca, Modelo, Business Locations: seltzers, Manhattan, NIQ, Pennsylvania, Michigan, Vermont, America
CNN —Authorities in the Spanish city of Malaga have posted billboards that aim to educate tourists on appropriate behavior during their visit, including one that reminds them to wear clothes. Now, city hall has launched a campaign that aims to cut down on some of the more visible examples of bad behavior. “Both on the street and in public places always wear an upper garment for respect and hygiene.”Another billboard from the campaign. The city is one of many in Spain and its islands that is pushing back against the impact of tourism. In May, there were further crackdowns on party boats and public drinking on the islands of Ibiza and Mallorca.
Persons: Costa, , Amarachi Orie Organizations: CNN, Authorities, del Sol, Malaga Tourism, Costa del Sol, Locations: Spanish, Malaga, del, Andalusia, Spain, United Kingdom, Barcelona, Ibiza, Mallorca, Canary
CNN —Alderney, a quiet British island in the English Channel known for its outstanding natural beauty, was once the site of the only Nazi camps on British soil – and a hell on Earth for its thousands of inmates. Stretching for three square miles, the island was occupied by the Nazis for most of World War II. According to Pickles, the lack of records has led to unsubstantiated claims being made about Alderney and the war crimes that took place there. “Prisoners were treated appallingly, and life was cheap, but Alderney did not house a ‘mini-Auschwitz’; there was no extermination centre on the island,” Pickles said. Pickles, meanwhile, said the fact that the perpetrators never faced British justice is a “stain on the reputations of successive British governments.”
Persons: Eric Pickles, , , Carl Court, Pickles, ” Pickles, , Anthony Glees, Glees Organizations: CNN, Nazi, Soviet Union, Research, United Nations, , USSR, Glee Locations: Alderney, Britain, Jersey, Guernsey, British, Europe, Eastern Europe, Soviet, Soviet Union, USSR
The Black Dog pub in London has had an influx of visitors since Taylor Swift's new album was released. AdvertisementThe Black Dog pub in south-west London, named in Taylor Swift's new album, was forced to turn away customers after so many of the singer's fans descended on the pub, reports say. "The Black Dog" is the title of track 17 of Swift's widely acclaimed album, "The Tortured Poet's Department," released Friday. Related storiesThe staff at The Black Dog pub mentioned the rumors in a viral TikTok video, which has clocked more than 400,000 views as of Sunday. We can now say we were in The Black Dog on the day of its release."
Persons: Taylor, , Taylor Swift's, Joe Alwyn, Matty Healy, Matty, Joe, Amy Cowley, We've, It's, Cowley, Taylor Swift, Robert Kamau, MailOnline, Jordan Ludwig, Katelyn Anziano, Kylee, Katelyn, It'll Organizations: Service, Poet's Department Locations: London, London's Vauxhall, British, New York City
New York CNN —Stella Artois, the nearly century-old brew, isn’t immune to the difficulties facing beer sales, so it’s drafting one of the world’s most recognizable personalities to help the lager return to its former glory: David Beckham. On Tuesday, the Anheuser-Busch InBev-owned brand introduced the former soccer superstar as the new face of its beer, naming Beckham as its “official ambassador” for Stella Artois. David Beckham is the new face of Stella Artois. Beckham joins fellow soccer superstar Lionel Messi in the A-B ambassador portfolio. “Beckham certainly gives Stella Artois the kind of top-tier recognition that A-B has historically leaned on to gain attention,” Sightline’s Roth said.
Persons: New York CNN — Stella Artois, David Beckham, Beckham, , Stella Artois, weren’t, Bump, it’s, ” Bryan Roth, Richard Oppy, Oppy, Victoria Beckham, David, ” Oppy, Matt Damon, Zoe Saldana, Lionel Messi, Bud Light, “ Beckham, ” Sightline’s Roth, , ” Roth, Messi “ Organizations: New, New York CNN, Anheuser, Busch InBev, Bump Williams Consulting, Feel Goods Company, CNN, InBev, Maserati, Wimbledon, Roland, Garros, Inter Miami CF, Major League Soccer, Bowl, North America, Bud Light Locations: New York, Europe, America
London CNN —The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer. Anheuser-Busch InBev (BUD) reported record revenues for 2023 Thursday but said its “full growth potential was constrained” by its US business, where sales were hurt by a boycott of Bud Light over a sponsored Instagram post with Dylan Mulvaney. In North America, organic revenue, seen as the best measure of operating performance, plunged $1.4 billion last year as beer sales by volume tumbled in the region, primarily due to a decline in Bud Light sales in the United States. Bud Light sales tanked after the company’s partnership with Mulvaney sparked an anti-trans backlash and calls for a boycott. The firestorm saw Mexican lager Modelo Especial dethrone Bud Light last May as America’s top-selling beer, a title the brand had held for more than two decades.
Persons: BUD, Bud Light, Dylan Mulvaney, Beer, Mulvaney, Bud, Aarin, Hargreaves, Organizations: London CNN, Bud, Anheuser, Busch InBev, Bud Light, Modelo, , Teamsters, InBev, InBev’s, Budweiser Brewing Company Locations: North America, United States, InBev’s Asia, Hong Kong, South Korea, China
It's shifting dollars away from its flagship brand, Boston Lager, to the non-alcoholic category, she added. Alcohol drinkers are opting for non-alcoholic beers on more occasions, such as at lunchtime or as a "chaser" between alcoholic drinks on a night out, experts said. Better margins, newer opportunitiesWhile non-alcoholic beers still only represent a small proportion of the total amount of beer sold, brewers can sell non-alcoholic beers at a higher margin, because they are often priced at a premium and avoid excise duty. The deal, announced earlier this year and which makes AB InBev a Worldwide Olympic Partner through to Los Angeles in 2028, marks the first time a beer brand has sponsored the Games. "This is an opportunity to strengthen beer as a category and as the category of moderation," said AB InBev CMO Marcel Marcondes.
Persons: , Samuel Adams, Samuel Adams's, Samuel Adams Samuel Adams, Lauren Price, Price, It's, Sofia Colucci, Max Verstappen, Corona, Marcel Marcondes, Alan Miles Organizations: Service, Business, Boston, Molson Coors CMO, North America, Molson Coors, Miller, Team Ferrari, Red Bull, Heineken, Corona Cero, Anheuser, Busch, InBev, Games Locations: Boston, It's, American, Los Angeles
"That's when you get the good s---," said a Davos attendee who is regularly selected to join the exclusive backroom of the Annual Davos Wine Forum Tasting. Zoom In Icon Arrows pointing outwards JPMorgan took over the Kirchner Museum for its annual drinks event. Zoom In Icon Arrows pointing outwards The attire of the Davos set is decidedly not chic. Zoom In Icon Arrows pointing outwards The color of your conference badge determined access to World Economic Forum events. Zoom In Icon Arrows pointing outwards Skiing and snowboarding post panels and broadcasting was another favorite pastime of some Davos goers.
Persons: bankrolled, Vladimir Putin's, Putin, George Soros, Bill Browder, Anthony Scaramucci, Anthony, Scaramucci, queued, Latour, Donald Trump, , Mark Milley, Matt Damon, Richard Branson, Andrea Bocelli, Chris Coons, Paul Ryan, bartenders, Champagne Perrier, Chateau Latour, L'Eglise, Burgundy Olivier Bernstein Bonnes, Domaine Comte Georges de Vogue, Tenuta, Casanova di Neri, Stephen King, Browder, Doug Emhoff, Gary Cohn, Ian Bremmer, Sir Martin Sorrell, Sting, Bill Gates, Sam Altman, Marc Benioff, Ray Dalio, Emhoff, Ernst Ludwig Kirchner, Brian Moynihan, IBM's Gary Cohn, Jack Hidary, Sir Richard Moore, Barry Colson, Davos goer, Moritz, Eve, CNBCers, Emmanuel Macron, John Kerry, Joe Short, roundtables, Wyclef Jean, Diane von Fürstenberg, George Osborne, David Rhodes, Osborne, Politico's Suzanne Lynch, Princess Beatrice, David Blaine, Milley —, Tij, CNBC Tij Organizations: Economic, CNBC, Congress Center, Russian, Russian Direct Investment Fund, Moonshot Investor Network, Putin, Hermitage Capital, SkyBridge, White House Communications, Chiefs, Bordeaux Smith Haut, Platz, Politico, IBM, AB InBev, White, Trump, Eurasia Group, Capital, Microsoft, Wall Street, Billionaire Microsoft, Light, Infosys, Bloomberg House, JPMorgan, Kirchner Museum, Financial, Hotel, CNBC CNBC, Bank of America, New, Davos, U.S . Climate, Accenture, Golf Club Davos, Palantir, Chancellor, Sky News's, Sting, Workers, Swiss Army, Army, Gliding Locations: Davos, Switzerland, Soviet, Ukraine, Moscow, Hungarian, Hermitage, Providence, Europe, Davos's, Bordeaux, Bordeaux Smith Haut Lafitte, Bello, Santa Cruz, Napa Valley Tuscany, Schatzalp, Scalettastrasse, Emirates, Halifax, Canada, Salt Lake City, U.S, Palantir, Swiss
More than a decade ago, when Ryan Guererri was in his early 20s, he became obsessed with craft beer. As breweries rolled out a nonstop roster of new products, he bought hundreds of different beers, from bitter I.P.A.s to strong Belgian ales. “It was exciting trying everything,” said Mr. Guererri, who is now 35 and a human resources manager in Geneva, N.Y. These days, Mr. Guererri mainly stocks his fridge with just a small collection of tried-and-trusted brands. His move to simplicity reflects a broader shift in the beer world.
Persons: Ryan Guererri, , Guererri Locations: Geneva, United States
The Olympics tap its first-ever beer sponsor
  + stars: | 2024-01-12 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —Bud Light brewer Anheuser-Busch InBev is becoming the first-ever beer sponsor for the next three Olympics and Paralympic Games — with a non-alcoholic brand taking the torch. The deal will cover the upcoming Summer Games in Paris, the Milan Winter Games in 2026, and the 2028 Summer Games in Los Angeles, which will be the first Summer Olympics to be held in the US in about three decades. Prior to this, the Olympics never had a global beer sponsorship, but local organizing committees had enlisted beer brands in the past. “Beer and sports are better together, so we are proud to be the first beer sponsor for the Olympics at the Worldwide Olympic Partner level,” said AB InBev CEO Michel Doukeris in a statement. Global sales of non-alcoholic beer have been soaring in recent years as drinkers embrace moderation with alcohol.
Persons: Bud, Corona, , , Michel Doukeris, isn’t, Marcel Marcondes, ” Doukeris, CNN’s George Ramsay Organizations: New, New York CNN, Bud Light, Anheuser, Busch InBev, Paralympic, InBev, Olympic, Milan Winter Games, Asahi Breweries, Olympics, Corona Cero, Modelo, Constellation Brands, Corona, , CNN, Team USA, Budweiser Locations: New York, Paris, Los Angeles, Tokyo, Spain, Germany, Europe, Mexico
Some Tesla superfans who bought it are saying the bottles are rusty and it tastes like "hot garbage." AdvertisementSome Tesla superfans aren't thrilled with Tesla's new CyberBeer — and they're taking to social media to air their grievances. "Tesla Cyberbeer is hot garbage," one person complained in a post on X on Tuesday. "Why does the Tesla CyberBeer feel like something I'm gonna get alcohol poisoning from?" And the unboxing experience was "premium" for the CyberBeer, Judkins said, noting that the two CyberSteins help make the "$150 price tag easier to swallow."
Persons: Tesla, , aren't, Jeremy Judkins, 7FgRrmGtJm, Cybertruck, Elon Musk, Frederic J . BROWN, Elon, Lakshmi, Judkins, udkins Organizations: Service, Getty, Tesla, Elon Musk, Twitter, ust Locations: AFP, Lakshmi Varanasi, Elon
New York CNN —Bud Light might be experiencing a knockout of its own, but this time it’s on purpose. The multiyear sponsorship, which begins on January 1, 2024, makes Bud Light the “official beer partner” of the UFC, with the beer branding having a “highly visible presence” during fights and weigh-ins. The new agreement is a reunion for Bud Light and the UFC, after a previous sponsorship ended in 2017. Bud Light replaces Modelo as UFC’s beer sponsor, the Mexican lager that has dethroned Bud Light from its title of America’s top-selling beer. Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.
Persons: Bud, , Bud Light’s, weren’t, Crypto.com, Bud Light, , Dana White, Travis Kelce Organizations: New, New York CNN, Anheuser, Busch, UFC, Bloomberg, CNN, ” UFC, Coors, Bud Light, NFL, Beer Business, Endeavor, World Wrestling Entertainment Locations: New York
NEW YORK (AP) — Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer. Under a new multiyear marketing deal between the promoter of mixed martial arts fights and Bud Light maker Anheuser-Busch, the brewer will become the UFC's “Official Beer Partner” in the U.S. starting Jan. 1, the two companies announced. Bud Light has also faced backlash from Mulvaney’s supporters and LGBTQ+ rights groups, who say the company didn’t do enough to support her. In June, Bud Light lost its place as America’s best-selling beer after more than two decades, slipping into second place behind Mexican lager Modelo Especial. As Bud Light sales plunged, Anheuser-Busch InBev reported a 10.5% fall in U.S. revenue for this year's second quarter.
Persons: Bud Light, Dana White, influencer Dylan Mulvaney, Bud, Stella Artois, Corona Organizations: UFC, Anheuser, Busch, InBev, Bloomberg, Crypto.com, Modelo Especial, Constellation Brands, Busch InBev, Bud Light Locations: U.S
Tesla is selling a limited-edition set of two beers and two ceramic steins for $150. In March, Tesla launched a $30 GigaBier to celebrate the delayed opening of its Berlin factory. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAdvertisementTesla has a new item in stock — a limited-edition set of beers for a mere $150. Back in March, Tesla launched a $30 GigaBier to celebrate the opening of its Berlin Gigafactory .
Persons: Tesla, , Musk Organizations: Service Locations: Berlin
Tesla is selling a limited-edition set of two beers and two ceramic steins for $150. In March, Tesla launched a $30 GigaBier to celebrate the delayed opening of its Berlin factory. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAdvertisementTesla has a new item in stock — a limited-edition set of beers for a mere $150. Back in March, Tesla launched a $30 GigaBier to celebrate the opening of its Berlin Gigafactory .
Persons: Tesla, , Musk Organizations: Service Locations: Berlin
The cannabis company Tilray expanded its position in the craft brew industry, completing the acquisition of eight beer brands from Anheuser-Busch that it had announced over the summer. Included in the deal are well known labels like Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy. The New York City company also owns SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, and Green Flash Brewing Company. Tilray said that the transaction, which was announced in August, will triple its beer sales volume from four million cases to 12 million. A deluge of criticism and hate erupted soon after Mulvaney cracked open a Bud Light in an Instagram video.
Persons: Tilray, Tilray Brands, Irwin Simon, Busch, Bud Light, influencer Dylan Mulvaney, Mulvaney, Bud Light’s, Bump Williams Organizations: Anheuser, Busch, Breckenridge Brewery, Point Brewing Company, Brewing Company, Redhook, Widmer Brothers Brewing, Cider Company, HiBall Energy, Tilray, New, SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, Green Flash Brewing Company, Modelo, Nielsen, Bump Williams Consulting Locations: New York City
A pint of beer may cost more during peak hours at some pubs owned by Britain’s largest pub company, which has in recent weeks adopted surge pricing. About 800 of the 4,000 pubs owned by the company, Stonegate Group, are either using “dynamic pricing,” in which prices rise at times of increased demand, or may use it in the future to help cope with higher costs for staffing and licensing requirements, Maureen Heffernan, a spokeswoman for Stonegate, said on Tuesday. Stonegate owns the popular pub chains Slug & Lettuce and Craft Union. Ms. Heffernan said that the timing of surge pricing, in which a pint of beer would cost about 20 pence (25 cents) more, would vary by pub, but that generally prices would be higher on weekends and evenings. In July, the average price for a pint of draft lager was 4.31 pounds (about $5.37), up from £4 a year earlier, according to Britain’s Office for National Statistics.
Persons: Maureen Heffernan, Stonegate, Ms, Heffernan Organizations: Britain’s, Stonegate, Craft Union, National Statistics
A small shrine of flowers appeared in front of Margaritaville in Key West, Fla., on Saturday. For residents of the southernmost city in the continental United States, Saturday was a day to mourn and toast the singer who died at 76 on Friday and who, with his 1977 anthem “Margaritaville,” made himself and his onetime home famous. Key Westers posted tributes on social media, dropped well-wishes at the Margaritaville restaurant and store — the Buffett businesses that started here and expanded into an empire of hotels, products like Landshark Lager, and more — and started planning a celebration of Mr. Buffett’s life for Sunday, starting at, naturally, 5 p.m. “It’s Five O’Clock Somewhere” was a chart-topping country duet Mr. Buffett recorded with the singer Alan Jackson in 2003. Megan Burgess, 55, learned of the singer’s death when a friend texted her at 5:35 a.m. She has lived in Key West for 10 years and first visited 20 years ago — because of Mr. Buffett’s music. She fell in love with the island and started returning every year.
Persons: Jimmy Buffett’s, , , Westers, Buffett, Alan Jackson, Megan Burgess Organizations: Historic, Buffett, Sunday, Key West Locations: Key West, Fla, United States, Key
Modelo is now beating Bud Light for the entire year
  + stars: | 2023-08-22 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —Modelo Especial is now officially America’s best-selling beer, dethroning Bud Light from the top spot it has largely held for the past two decades. Year-to-date sales data through August 12 shows it was tight, but Modelo eked out the top spot with an 8.34 share vs. 8.28 for Bud Light. Summer has been a bright spot for the Mexican lager, with Modelo surpassing Bud Light in May, June and July monthly sales. Modelo has held a 9.1 share for the past four weeks as Bud Light slipped to a 7 share of off-premise beer sales. There’s been some “material improvement,” for the Anheuser-Busch (BUD) brand Bud Light, according to Beer Business Daily, a trade publication.
Persons: Bud Light, Bud Light’s, There’s, BUD, Bud, Dylan, ” BBD, Greg Gallagher, , ” Gallagher, influencer, Busch Organizations: New, New York CNN — Modelo, Modelo, Bud, Anheuser, Busch, Beer Business, Constellation Brands, Corona, Constellation, CNN, Molson Coors, TAP, Miller Lite, Coors, Light, Modelo Especial, Revenue Locations: New York, North America, Canada, United States
Heineken’s profit hit by drop in beer sales in Asia
  + stars: | 2023-07-31 | by ( Michelle Toh | ) edition.cnn.com   time to read: +3 min
Hong Kong CNN —People in Asia aren’t guzzling as much beer as they used to. Best known for its eponymous beer label, Heineken is home to more than 300 brands, including Tiger beer, Amstel Lager and Strongbow cider. Heineken branded beer did continue to see growth in the first half, both overall and within Asia Pacific. The brewer also blamed a drop in premium beer sales on a decline in Russia, a market the company has said it’s trying to exit. Heineken now expects “stable to mid-single-digit” growth in operating profit for the full year, compared with the “mid- to high-single-digit” growth it outlined in April.
Persons: Dolf van den Brink, Strongbow, ” Heineken, Vladimir Putin’s, Heineken, Organizations: Hong Kong CNN —, Asia aren’t, Heineken, Asia Pacific, Lager, Yale, CNN Locations: Hong Kong, Asia, Dutch, Asia Pacific, Vietnam, Korean, Nigeria, Amsterdam, Russia, Ukraine
An employee adjusts bottles of Bud Light beer at an Anheuser-Busch InBev facility in Virginia, Aug. 8, 2018. Beverage giant Anheuser-Busch InBev announced it will lay off hundreds of corporate employees as sales of its flagship lager Bud Light falter. Bud Light sales have sagged following a conservative boycott over its March Madness partnership with transgender social media influencer Dylan Mulvaney. Bud Light had 7% market share during that same period, the data found. The firm also found Bud Light sales dropped 28% for the week ending June 24 when compared with the same period last year.
Persons: Bud Light, Busch, Brendan Whitworth, Bud, influencer Dylan Mulvaney, Mulvaney, Bump Williams, Ron DeSantis, DeSantis, Bud Light's, , Kevin Breuninger Organizations: Anheuser, Busch InBev, Beverage, CNBC, Busch, Constellation Brands, Modelo, Bud Light, Florida Gov, State Board of Administration, Mulvaney Locations: Virginia, U.S, Florida
The Bud Light owner has faced months of lagging US sales since April. The backlash began after transgender influencer Dylan Mulvaney posted a Bud Light promotion. The beer company has faced lagging sales and backlash after Bud Light's promotion with Dylan Mulvaney, a transgender influencer. The decision follows a months-long plunge in Bud Light sales. Bud Light has been embroiled in backlash since April when Mulvaney posted a Bud Light promotion on her Instagram.
Persons: Bud, influencer Dylan Mulvaney, Bud Light, Bud Light's, Dylan Mulvaney, Brendan Whitworth, , Mulvaney Organizations: Anheuser, Busch, Wall Street Journal, Service, Privacy, Corporate, Bud Light, Modelo Especial Locations: Wall, Silicon, Mexican
New York CNN —Beer maker Anheuser-Busch said Wednesday that it will lay off positions across its US corporate staff. The company’s website says that it employs “more than 19,000 employees nationwide.” Two percent of that figure would number about 380 positions. “Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization,” said Anheuser-Busch CEO Brendan Whitworth. “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.”In May, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title that Bud had largely held for more than two decades. The beer’s brand had been struggling due to the Dylan Mulvaney controversy, when the transgender influencer posted an Instagram photo of a custom can that Bud Light had sent her.
Persons: New York CNN — Beer, Busch, , Brendan Whitworth, Bud Light, Bud, Dylan, influencer Organizations: New, New York CNN, Anheuser, Busch, Bush US, Modelo Especial Locations: New York
More beers in America are being paired with lime than ever before. The story of how Modelo Especial, a Mexican lager, surpassed Bud Light as the top-selling beer in America predates the conservative backlash that Bud Light faced in April over a collaboration with a transgender influencer. Rather, the factors that, for the better part of a decade, put Modelo on its triumphant track include an increasing preference among American consumers for imported, more expensive beer; a decade-old antitrust deal; and effective marketing campaigns aimed at attracting young, non-Hispanic consumers to the Mexican beer. “Most people in the beer industry have assumed Modelo was going to overtake Bud Light at some point,” said Bart Watson, chief economist for the Brewers Association, a trade group representing over 6,000 American breweries. “It was a question of when, not if.”The switch occurred at the start of June, after Bud Light had held the No.
Persons: Bud Light, , Bart Watson, Modelo, Bud Light’s, Bump Williams Organizations: Modelo Especial, Modelo, Brewers Association, Nielsen Locations: America, Mexican, United States
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