NBC's is acquiring LX.TV, a producer of local entertainment programming for TV and the web.
NBC U says LX.TV will form the basis of a new unit called NBC Local Media that will produce cultural and lifestyle programming for local TV stations and web sites around the country.
LX.TV started out as Code Networks, an indie producer of broadband content for wealthy urbanites.
A local real estate show, OpenHouseNYC began airing on New York's WNBC in January 2007.
Varet and Hertzan will remain with the company and report to Phyllis Schwartz, EVP, news, promotion and original content for NBC Local Media.
Persons:
LX.TV, MTV execs Joseph Varet, Morgan Hertzan, Mo Rocca, Tim, Nina Zagat, OpenHouseNYC, Phyllis Schwartz
Organizations:
NBC, NBC Local Media, Networks, MTV, Viacom, WNBC, TitanTV
Locations:
New York, Los Angeles