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Corporate bond trading has entered its ChatGPT era. LTX, a corporate bond trading platform owned by Broadridge, Wall Street's omnipresent behind-the-scenes provider, launched a chatbot specifically geared toward answering bond-related questions. Marketplaces for trading bonds like MarketAxess, Tradeweb, and Bloomberg have doubled down on efforts to make trading electronic. When LTX launched in June 2020, it was pitched as an "AI-driven corporate bond trading" aimed at getting more bonds traded electronically. The hurdle for the bond market is how top heavy it is.
Persons: OpenAI, Jane, LTX, they've Organizations: Morning, Bloomberg Locations: LTX
Influencer-marketing and talent agency Viral Nation has acquired creator economy startup MediaKits. MediaKits, which launched in 2021, helps influencers design media kits using real-time social data. Influencer-marketing and talent management agency Viral Nation has acquired creator economy startup MediaKits. Creators often make media kits using software like Canva or Adobe, before sharing them with brands as PDFs. To help make these media kits more up to date and shareable, O'Brien and Adams built a tool that lets creators design media kits with real-time data from platforms like YouTube, Instagram, and TikTok.
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