Steve Jobs had apparently had mixed feelings about Apple entering the TV market before his death.
Apple cofounder Steve Jobs reportedly made it clear before he died that Apple wouldn't pursue its own television set, but the company may now be revisiting the idea over a decade later.
Jobs reportedly told biographer Walter Isaacson that he'd "finally cracked" how to make TVs simpler to use.
In 2014, writer and former Apple beat reporter Yukari Iwatani Kane wrote in her book, "Haunted Empire: Apple After Steve Jobs," that Jobs told top Apple employees in 2010 that the company wouldn't be making a TV set.
Apple's services business, which includes Apple TV+ subscriptions, has boomed in recent quarters.
Persons:
Steve Jobs, Apple hasn't, Jobs, Walter Isaacson, he'd, Isaacson, Apple, it's, Yukari Iwatani Kane, Ted Lasso
Organizations:
Apple, Bloomberg, Apple Intelligence