American pantyhose brand L'eggs is staging a comeback. Téllez said L'eggs is modernizing for Gen Z shoppers with partnerships and social media campaigns. AdvertisementMore than half a century after L'eggs became a household name, the American hosiery brand is stepping into a new era. Related Video Why the retail industry has its eye on Gen ZCami Téllez founded Parade before becoming executive creative director for L'eggs. One of the ways L'eggs plans to do that is by engaging Gen Z and Gen Alpha on social media.

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Persons: Cami Téllez, Téllez, —, L'eggs, Gen Z, it's, Hanes, L'eggs —, Kim Kardashian's SKIMS, Bill Sweedler, Windsong, we'll, we're Organizations: Service, Business, L'eggs, SEC, Windsong Global, Alpha Locations: L'eggs