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Top related persons:
Bud Light - 2 Benoit Garbe - 2 Kyle Norrington - 2 Brendan Whitworth - 2 influencer Dylan Mulvaney - 2 Whitworth - 1 influencers - 1 New York CNN — - 1
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New York
Top related orgs:
Anheuser - 2 Busch - 2 Bud - 1 . - 1 U.S - 1 Modelo Especial - 1 Constellation Brands - 1 NCAA - 1

Search resuls for: "Kyle Norrington"


2 mentions found


☆ Anheuser-Busch says U.S. marketing head is leaving
  + stars: | 2023-11-16 | by ( Marley Jay | ) www.cnbc.com   time to read: +1 min
Beer giant Anheuser-Busch says its head of U.S. marketing is leaving, months after its Bud Light brand lost its position as the top beer brand in the country. The company said U.S. Chief Marketing Officer Benoit Garbe will leave at the end of 2023 "in order to embark on a new chapter in his career," with U.S. Chief Commercial Officer Kyle Norrington taking charge of marketing activities. The company said other sales leaders will report directly to Anheuser-Busch CEO Brendan Whitworth. Bud Light lost its U.S. leadership title to Modelo Especial over the summer. Sales of the brand have been falling for years while Modelo's parent, Constellation Brands, gained steam and marketed itself more successfully to younger beer drinkers.
Persons: Bud Light, Benoit Garbe, Kyle Norrington, Brendan Whitworth, Whitworth, influencer Dylan Mulvaney, influencers Organizations: Anheuser, Busch, Bud, ., U.S, Modelo Especial, Constellation Brands, NCAA, women's, Conservative
☆ Anheuser-Busch US CMO is stepping down after Bud Light sales sink
  + stars: | 2023-11-15 | by ( Ramishah Maruf | ) edition.cnn.com   time to read: +2 min
New York CNN —Anheuser-Busch InBev’s US chief marketing officer is stepping down after the company reported a slump in Bud Light sales, as the backlash against the beer continues. The world’s biggest brewer reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales. The brand’s Bud Light customers abandoned the beer after it partnered with transgender influencer Dylan Mulvaney and botched its response to the controversy. Bud Light lost its long-held top-selling American beer title to rival Modelo after its short partnership with Mulvaney. But AB InBev still wants to turn things around — and ditching its CMO may be one of the steps.
Persons: New York CNN —, Busch, Benoit Garbe, “, ” Garbe, Kyle Norrington, Bud, influencer Dylan Mulvaney, reshuffling, ”, Brendan Whitworth, Bud Light, Michel Doukeris, –, Jordan Valinsky Organizations: New, New York CNN, New York CNN — Anheuser, Busch, Bud Light, Anheuser, InBev, Modelo, Mulvaney Locations: New York
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