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☆ Mike Tyson and Jake Paul are going to box live on Netflix. Here's how a heavyweight champion and a YouTuber-turned-boxer ended up fighting.
▼ + stars: | 2024-11-15 | by ( Ayomikun Adekaiyero | ) www.businessinsider.com time to read: +6 min

Boxing Hall of Famer Mike Tyson is coming out of retirement to fight YouTuber-turned-boxer Jake Paul. AdvertisementMike Tyson will fight Jake Paul in Netflix's first-ever professional sports livestream on Friday. Jake Paul made a deal with Netflix and then got Mike Tyson involvedMike Tyson will come out of retirement to face Jake Paul. Advertisement"The old generation of boxing with the new generation of boxing all being mixed into one," Jake Paul said. "I'm here to make $40 million and knock out a legend," Jake Paul said at a press conference in August.

Persons: of Famer Mike Tyson, YouTuber, Jake Paul, —, Mike Tyson, Tyson, Jake Paul's, YouTube Jake Paul, Cooper Neill, Logan Paul, Paul, Joe Weller, Deji, KSI, Talksport, influencers, Tommy Fury, Floyd Mayweather Jr, Nakisa Bidarian, Mike Angel, Netflix Tyson, Roy Jones Jr, Nate Robinson, Jimmy Kimmel, Gabe Spitzer, Mike, Netflix's livestream, Tyson's, Katie Taylor, Amanda Serrano Organizations: of Famer, Netflix, Service, The New York Times, WWE, NFL, Boxing Hall of Famer, YouTube, UFC, Boxing, ESPN, T, USA, Texas Department Locations: Netflix's, KSI, British, Arlington , Texas

☆ How making money as an influencer has changed in a decade
▼ + stars: | 2024-11-08 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Making money as an influencer has changed a lot in 10 years, with multiple potential income streams. Ten years ago, one estimate from the influencer marketing agency Billion Dollar Boy placed the industry's value at just $200 million. Making money as an influencer has changed a lot since then, both in terms of how much individual creators can make and how. Related storiesLiam Parkinson, the cofounder of Inflverse, a financial management platform for creator agencies, made a name for himself as a content creator on YouTube. AdvertisementThere's also a push for authenticity in creator marketing, with audiences getting tired of relentless ads.

Persons: —, It's, Nirozen Thav, Liam Parkinson, Parkinson, Katya Varbanova, Varbanova, Jacob Lucas, Lucas, Savannah Britt, Britt, There's, Dominic Smales, isn't, Logan Paul Organizations: Forbes, Service, YouTube, BI, Brittprint Agency, Brands, Gleam Futures, GloMotion Studios, Inflverse, D'Amelio Locations: Feastables

☆ Dear Santa: Please bring me a Skibidi Toilet for Christmas
▼ + stars: | 2024-11-08 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +6 min

Now in Walmart aisles: a Skibidi Toilet action figure — a $45 mystery toilet bowl. For $44.95, I could be the proud owner of the Skibidi Toilet — complete with toilet-themed toys in the bowl. The Skibidi Toilet is marketed as a "mystery surprise toilet" by Bonkers Toys. AdvertisementThe original Skibidi Toilet was the creation of animator Alexey Gerasimov, who made it for his YouTube channel DaFuq! He said the Skibidi Toilet was outselling LankyBox by around double.

Persons: Bonkers, —, you've, Lindsay Dodgson, Dan Meyer, Meyer, it's, Blake Droesch, Emarketer, Alexey Gerasimov, Gerasimov, Adam Goodman, DreamWorks SKG, Goodman, Logan Paul, KSI, they've Organizations: Service, Walmart, YouTube, Bonkers, DreamWorks, Paramount Pictures Locations: San Diego, discounters, Santa

☆ Polymarket's pro-Trump election predictions aren't so surprising when you look at the rest of the site
▼ + stars: | 2024-10-30 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +5 min

The betting site Polymarket has emerged as a hot topic in the 2024 presidential race. Wagers in its pop culture section show the bro-y vibe of the site: Zyn, Andrew Tate, and Hawk Tuah. Let's look at some of the wagers:Will Trump say "skibidi" before the election? Will Donald Trump say "mog" in 2024? AdvertisementFor the record, I think the odds that Trump will say "skibidi" before the election are way too low.

Persons: Trump, Andrew Tate, Hawk, —, Will Trump, Will Kamala Harris, Joe Rogan's, Will Donald Trump, Roaring Kitty, Logan Paul, Max Read, Joe Rogan, Gen Z'ers, MAGA, Theo Von, Adin Ross, Taylor Swift, Travis Kelce, Shayne Coplan, There's, Polymarket, haven't, I'm, who's, John Herrman, McDonald's Organizations: Service, Trump, New, New York Magazine, Harris, Dodgers, Yankees Locations: MrBeast

☆ MrBeast's $100M Amazon reality show may succeed despite controversy. But it could come back to haunt him.
▼ + stars: | 2024-10-04 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

AdvertisementMrBeast confirmed this week that his upcoming Amazon show, Beast Games, had cost more than $100 million. "They'll still do partnerships with him," Diana D'Angelo, the CEO of Breaking Creatives Agency, told BI. A spokesperson for Donaldson told BI that the lawsuit had not yet been served to him despite being filed two weeks ago. AdvertisementHowever, Chedid told BI these "stonewall tactics" may "come back to bite him," affecting his reputation and future partnerships. D'Angelo told BI Donaldson might decide to speak up if the controversy starts to affect his "bread and butter" — his YouTube channel.

Persons: MrBeast, —, Diana D'Angelo, they'll, he's, Jimmy, Donaldson, YouTubers KSI, Logan Paul, Paul, Rolling Stone, Robyn Abou Chedid, Chedid, Thomas Walters, Ava Tyson, Kevin Mazur, Tyson, Kraft Heinz's Lunchables, Walters, D'Angelo Organizations: Service, Beast Games, Amazon, Creatives, Reuters, The New York Times, Las, Guided Agency, YouTube, Beast Locations: Amazon, Las Vegas, Los Angeles, Toronto

☆ MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky.
▼ + stars: | 2024-09-21 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewTop YouTuber MrBeast is being criticized, but he seems to be focusing on a new product launch instead of making statements. Jimmy "MrBeast" Donaldson is the biggest creator on YouTube, with 316 million subscribers. Advertisement"Generally, launching a new product amid controversy can be a very good strategic move since it shows resilience and shifts the overall predominant narrative," Perlova said. Varbanova said it's hard to know how many of Donaldson's 300 million YouTube subscribers are even following the negative news.

Persons: —, Jimmy, MrBeast, Donaldson, Logan Paul, Kraft Heinz's Lunchables, Paul, he's, hasn't, Katya Varbanova, Ava Tyson, Tyson, X, Zoya Perlova, Perlova, Varbanova, Donaldson's, Pam Lyddon, it's, Lyddon, Natalie Yorke Organizations: Service, YouTube, Business, The New York Times, Dyninno, Bright Star Locations: Turkey

☆ Lunchly: Logan Paul and MrBeast launch a Lunchables competitor
▼ + stars: | 2024-09-17 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Some of YouTube’s biggest stars are taking on Lunchables with a competitor of their own. MrBeast, Logan Paul and KSI are teaming up on a “groundbreaking new better-for-you lunch option” called Lunchly, which combines all of their products into one meal that’s aimed at their young fan base. “Our end game has always been to not only provide high quality products, but also healthier alternatives,” Lunchly cofounder Logan Paul said in a press release. Lunchly’s launch comes when Lunchable, owned by Kraft Heinz, announced a major initiative last year to be a part of school lunch programs. Of course, KSI, Paul and MrBeast know how to launch brands, thanks in part to their fervent fan base.

Persons: Logan Paul, Paul, Lunchly, Lunchables ”, ” Lunchly, Kat, Kraft Heinz, MrBeast, hasn’t, ” Jeffrey Klineman, BevNet, “ Paul Organizations: New, New York CNN, Kraft, Consumer, Gatorade, BodyArmor, CNN Locations: New York, Lunchables

Ceasar Bacarella v. Prime HydrationThe issue: In this case, Caesar Bacarella, the Florida-based owner of a line of sports supplements and apparel called Alpha Prime and protein brownies called Prime Bites, accuses Prime of trademark infringement. Hi-Tech Pharmaceuticals v. Prime HydrationThe issue: In a trademark suit filed in June, Hi-Tech Pharmaceuticals, a Kentucky-based company, accused Prime Hydration of "unfair competition" and "infringement." What's next: Prime filed a motion to dismiss, which the judge granted on several technicalities. AdvertisementRefresco Beverages US v. Congo Brands and Prime HydrationThe issue: Refresco Beverages, a bottler for Prime, filed a lawsuit in Delaware against Prime Hydration and its parent company, Congo Brands. US Olympic & Paralympic Committee v. Prime HydrationThe issue: The Olympics committee alleges the company used various Olympic trademarks reserved for its beverage sponsor, Coca-Cola.

Persons: —, Logan, KSI, Refresco, Agrovana, Prime's, Paul, Howard Telford, Read, forbearance, What's, Castillo, Elizabeth Castillo, they're, dink, Ceasar, Caesar Bacarella, Kennedy, mislabeling, hasn't, Kevin Durant Organizations: Service, Business, Bloomberg, Agrovana, Alpha, Tech Pharmaceuticals, Nutrition, Energy, Centers for Disease Control, Refresco, Congo Brands, Google, Paralympic Locations: Massachusetts, NielsenIQ, Euromonitor, United States, California, Florida, Kentucky, New York, Delaware, Congo, Chancery, Philadelphia, Colorado

☆ Logan Paul's Prime supplier is suing the energy drink company for $68 million, accusing it of cutting ties as demand cratered
▼ + stars: | 2024-08-06 | by ( Madeline Berg | ) www.businessinsider.com time to read: +5 min

Refresco accuses Prime of failing to order the required amount during the first year of the contract, incurring a penalty payment. It's not the only lawsuit Prime is facing. In late April, a class-action lawsuit was filed accusing the brand of mislabeling the amount of caffeine in each drink. Prime filed a motion to dismiss the lawsuit. A similar lawsuit filed in 2023 was voluntarily dismissed.

Persons: —, Logan Paul —, Refresco, Paul, Ksi, It's, Sen, Chuck Schumer, they're, dink Organizations: Service, Business, Bloomberg, Refresco, Olympic, Paralympic, Games, USA Locations: Delaware, United States

☆ The US Olympic committee is suing Logan Paul and KSI's drink brand Prime for using Olympic branding without permission
▼ + stars: | 2024-07-22 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Read previewThe US Olympic and Paralympics Committee is suing Prime, the drinks brand of YouTubers Logan Paul and KSI, accusing the company of using its trademarks without permission. This story is available exclusively to Business Insider subscribers. "The exclusivity of this agreement … is threatened when individuals and organizations use USOPC trademarks without authorization." At the time of writing, Business Insider could not find the posts in question on Prime's social media channels. The US Olympic Committee and Prime did not immediately respond to requests for comment from Business Insider, sent outside regular US working hours.

Persons: —, YouTubers Logan Paul, KSI, Kevin Durant, Instagram, Durant, Paul, KEVIN DURANT Organizations: Service, Business, US Olympic Team, Coca, Walmart, Kroger, IOC, —, Energy, US Olympic Committee Locations: Colorado

☆ YouTube sensation Caspar Lee on why he quit the platform to build a business empire
▼ + stars: | 2024-06-20 | by ( Sawdah Bhaimiya | ) www.cnbc.com time to read: +5 min

30-year-old Caspar Lee was once a YouTube megastar and is now a serial entrepreneur. Caspar LeeCaspar Lee belongs to a crop of content creators who found early success on YouTube back in the 2010s, commanding millions of views on the platform. Lee said his first venture into entrepreneurship was when in 2017 he co-founded the influencer marketing company Influencer.com, alongside Ben Jeffries. Lee co-founded a venture capital firm Creator Ventures with his cousin Sasha Kaletsky in 2022. Caspar LeeThereafter, Lee co-founded Proper Living — accommodation in Cape Town for students and young professionals.

Persons: Caspar Lee, Caspar Lee Caspar Lee, Zoe Sugg, Marcus Butler, Joe Sugg, Ed Sheeran, Justin Timberlake, Anna Kendrick, Kevin Hart, Lee, Goldman Sachs, they're, Ben Jeffries, Joe Suggs, Sasha Kaletsky, Caspar Lee Thereafter, I've, Influencer.com, Sasha Kaletsky —, Kaletsky, shouldn't Organizations: YouTube, CNBC, Google, MVE, IMG, Endeavor Group, Ventures, Forbes, Bridgepoint, Labs Locations: England, Knysna, South Africa, American, Cape Town, Europe, London

☆ OJ Simpson's TV moment is never going to be replicated
▼ + stars: | 2024-04-11 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

But also a true thing: In 1994, when Simpson fled police in his white Bronco, 95 million people watched the slow-motion chase on TV, in real time. In 1994, AOL, the service that popularized the "World Wide Web," had a little more than a million subscribers. AdvertisementAnd the notion that we're never getting a TV event like the Simpson affair is not a new one, either. Digital media can certainly focus a lot of people's attention on one thing, but it can't compel everyone to watch one thing. Now I'm going to go stream June 17th, 1994 — ESPN's documentary about the Simpson chase.

Persons: —, OJ Simpson, Simpson, We're, Rupert Murdoch's Fox, Kato Kalein, Lance Ito, Rick Maiman, Here's, Joanna Robinson, Robinson, Addison Rae, They're, It's, I've Organizations: Service, Bronco, Business, AOL, Getty Locations: America

As 2024 kicks off, the creator economy is having an identity crisis. "The venture-scale generational companies are, yes, creator companies, but they're also typically fitting into another bucket." Why the creator economy has been 'disappointing'Once pitched as a rocket-ship opportunity, service companies in the creator economy that focus on products for influencers haven't delivered, investors and industry professionals told BI. Although the phrase already existed, the world needed a new way to describe this prospering industry, and thus, the term "creator economy" entered the mainstream. Lia Haberman, an influencer marketing expert and instructor at UCLA Extension, described influencer marketing as separate from the services arm of the creator industry that has faltered.

Persons: Grant Long, Koji, hasn't, Rex Woodbury, they're, it's, Woodbury, Figma, haven't, Ollie Forsyth, They've, Benjamin Grubbs, I'm, Goldman Sachs, Lia Haberman, Haberman, upstarts, Logan Paul, KSI, Marshall Sandman Organizations: TikTok, YouTube, Business, VC, UCLA, North, PitchBook, Animal

☆ YouTube shorts won influencer marketers' attention in 2023 with a 700% spending boost as investment in short-form content climbed
▼ + stars: | 2024-01-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Short-form video dominated . Brands are investing more in short-form content on YouTube, and creators are starting to see returns. A variety of brands have invested in creator partnerships on YouTube shorts, CreatorIQ data showed. Categories like beauty and fashion — brands like Milani, E.l.f., Nyx, Shein, and Aritzia — also spent more on YouTube shorts. "While long-form beauty and fashion tutorials remain a YouTube staple, their popularity is waning as Gen Z prioritizes short-form video content."

Persons: —, Red Bull, Instagram, I've, Jade Beason, Beason, she's, Alasdair Mann, Logan Paul, Aritzia —, Alexander Rawitz, Z, Mann Organizations: Service, YouTube, Business, Unilever, Brands, NFL Locations: Red

☆ Elon Musk says 'rewards will increase significantly' for creators after YouTube star MrBeast rejected an offer to post his videos on X
▼ + stars: | 2024-01-11 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +3 min

Elon Musk appeared to respond to MrBeast blowing off his entreaties to put his videos on X.Musk said "creator rewards will increase significantly" in 2024. Musk made the announcement on Tuesday, after a recent exchange in which MrBeast said X didn't pay enough to justify putting videos there. AdvertisementMusk's tweet came two weeks after MrBeast, one of YouTube's top creators, with 229 million subscribers, rejected Musk's offer to post videos on X. AdvertisementIn an exchange with Donaldson in October 2022, Musk promised "higher compensation for creators" than on YouTube, but Donaldson was skeptical. In August, Olajide Olatunji, better known as KSI, told his fellow YouTuber Logan Paul on his podcast, "Impaulsive," that he didn't think X "paid that much."

Persons: Elon Musk, Musk, —, could've, MrBeast, X, Jimmy Donaldson, Donaldson, He's, I'd, Olajide, YouTuber Logan Paul, he'd, Paul Organizations: Service, YouTube, Twitter

☆ 'Community' is the latest trend that creator-economy startups and platforms are betting big on: 'Creators are the new priests'
▼ + stars: | 2023-11-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

From product updates to startup rebrands, community has been at the forefront of press releases these past several months. Kajabi, a popular online course platform, recently announced that its creators had earned more than $6 billion using its platform. "We need a bit of everything," Amsellem said, adding that online communities and social platforms "are not going to solve loneliness" by themselves. For instance, Lennon's community on Kajabi hosts about 3,000 members — roughly the size of a small town in the US. Across all of Kajabi, the platform hosts more than 32,000 communities and over 2 million community members, per the company.

Persons: Jack Conte, Conte, Patreon, Kajabi, Teri Yu, Eli Valentin, Fourthwall, Valentin, chatbots, Yu, Hugo Amsellem —, —, Patreon's Conte, There's, Rob Lennon, Lennon, aren't, Amsellem, it's, BI's Marta Biino, YouTubers KSI, Logan, Cenat Organizations: Business, X, Vibely Locations: Kajabi, Silicon Valley, London

☆ I went to Logan Paul and KSI's Prime pop-up, where everything was gold and fans lined up down the block to try to win a $500,000 bottle
▼ + stars: | 2023-11-13 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

To celebrate the sale of its billionth bottle, Prime opened two limited stores in London and NYC. The stores was gold themed, and included the chance to win a $500,000 gold Prime bottle. In New York, where Logan Paul was running operations at the local Prime store, the matching gold bottle was recorded melting, as there could only be one winner. For example, visitors of the Prime London store received a gold bottle with a custom flavor and the words "London 1,000,000,000" printed on it. Now, the gold Prime bottle can be found for sale on the Central Sweet Supply website for £139.99 (about $171).

Persons: YouTubers KSI, —, YouTube megastars Logan Paul, It's, Logan Paul, Ellie Whitby, Emanuele Maccotta, she'd, Steve Cooper, Cooper Organizations: Service, YouTube, Prime London, London Prime, Sweet Supply, Central Sweet Supply Locations: Logan, London, New York City, New York, Whitby

☆ Tommy Fury defeats KSI on points
▼ + stars: | 2023-10-15 | by ( ) www.reuters.com time to read: +1 min

Boxing - KSI v Tommy Fury - AO Arena, Manchester, Britain - October 14, 2023 Tommy Fury celebrates winning his fight against KSI Action Images via Reuters/Jason Cairnduff Acquire Licensing RightsOct 15 (Reuters) - Tommy Fury beat YouTuber KSI on a points decision in their bout at the AO Arena in Manchester on Saturday. Fury was also deducted a point in the second round for a blow to the back of KSI's head. Of the three judges, one scored it 57-57, while the other two ruled it as 57-56 to Fury, with KSI calling the decision a "robbery" in his post-fight interview. Fury is the younger half-brother of heavyweight champion Tyson Fury. The British Boxing Board of Control did not sanction the match as a professional boxing fight, according to the BBC.

Persons: Tommy Fury, Jason Cairnduff, YouTuber KSI, Fury, Tyson Fury, Jake Paul's, Logan, Aadi Nair, Clarence Fernandez Organizations: AO, British Boxing Board, Control, BBC, Thomson Locations: Manchester, Britain, Bengaluru

☆ Logan Paul defeats Dillon Danis but security step into the ring as the bout ends in chaos
▼ + stars: | 2023-10-15 | by ( Issy Ronald | Ben Morse | ) edition.cnn.com time to read: +2 min

CNN —YouTube and WWE star Logan Paul defeated MMA fighter Dillon Danis by disqualification in Saturday’s influencer boxing event at the AO Arena in Manchester, England. But the occasion descended into chaos afterwards as security piled into the ring to separate the two fighters while Paul himself clambered on top of the ropes and held his arm aloft in a victory salute. “He’s supposed to be good at jiu-jitsu, what happened?” Paul said afterwards, according to broadcaster DAZN. “I said from day one, there’ll never be another Tyson Fury, I’m just trying to be the best Tommy Fury I can be.”The high-profile double-header garnered huge interest online – the quartet have a combined following of over 17 million on X, formerly known as Twitter. Misfits Boxing, the promotors of the event, told CNN that general sale of the tickets sold out within an hour, with the whole night being sold out in a week.

Persons: Logan Paul, Dillon Danis, Saturday’s, Paul, clambered, Danis, “ He’s, ” Paul, “, Tommy Fury, YouTuber KSI, Olajide, Olatunji, DAZN, Fury, Tyson Fury, ” “, ”, there’ll, I’m Organizations: CNN, YouTube, WWE, AO, DAZN, Reuters Locations: Manchester, England, Fury’s

Here's where you can watch the Fury vs. KSI fight live stream in the US, UK, and more. How to watch Fury vs. KSI live streams from anywhereIn the United States, you can catch the fight airing live as a pay-per-view event on ESPN Plus ($64.99) or DAZN ($54.99). Watch Fury vs. KSI. Fury vs. KSI fight cardHere are all the fights happening before the main event. KSI vs. Tommy Fury, 6 rounds, cruiserweightsLogan Paul vs. Dillon Danis, 6 roundsSalt Papi vs.

Persons: Tyson Fury's, Tommy Fury, KSI, Olajide, Fury, He's, Tyson Fury, Jake Paul, he's, Jake Paul's, Logan Paul, Dillon Danis, you'll, we'd, It's, they've, Insider's, ExpressVPN, cruiserweights Logan Paul, Slim, Deen, Walid, lightweights King Kenny, Anthony Taylor, Whindersson Nunes, Nate, Los Pineda Coladas, Astrid Wett, Alexia Grace Organizations: ESPN, Walid Sharks Locations: Manchester, England, United States, Canada, Australia, Ireland

☆ How to watch KSI vs. Tommy Fury, Logan Paul vs. Dillon Danis
▼ + stars: | 2023-10-14 | by ( Ben Morse | ) edition.cnn.com time to read: +7 min

The build up to Saturday’s fight card – headlined by KSI vs. Tommy Fury and Logan Paul vs. Dillon Danis – has been anything but low-key. Like KSI, Paul also became well-known because of his presence on the internet, but has more recently blossomed into a rising star in the world of wrestling entertainment on WWE. Boxing for legitimacyWhile Danis and Paul don’t have a long history of boxing matches, the same cannot be said about Fury and KSI. Fury celebrates after defeating Jake Paul in Riyadh, Saudi Arabia. The man that defeated the once undefeated Jake Paul is now my opponent and I can’t wait to silence all the doubters that believe I have no chance.

Persons: Tommy Fury, Logan Paul, Dillon Danis –, Paul, Jonathan Brady, KSI, Joe Weller, Floyd Mayweather Jr, Anderson Silva, Olajide, YouTubers, Fury, Tyson Fury, ”, YouTuber Jake Paul –, –, Conor McGregor, Nurmagomedov, Danis, Jake, Logan, Paul “, DAZN, X, Paul’s fiancée, Nina Agdal, Agdal, ” Logan Paul, Jake Paul, Nate Diaz, Sam Hodde, – Paul, hasn’t, Paul don’t, Joe Fournier, Paul Harding, ” KSI, “ Organizations: CNN, KSI, AO, YouTube, Misfits, WWE, UFC, Danis, American Airlines Center, Wembley Arena, Getty Locations: Manchester, England, British, Saudi Arabia, Danis, Riyadh

☆ Dillon Danis: ‘Revenge porn’ lawsuit against fighter overshadows major influencer boxing event, also involving Logan Paul, KSI and Tommy Fury
▼ + stars: | 2023-10-12 | by ( Ben Morse | ) edition.cnn.com time to read: +6 min

CNN —Involving internet stars Olajide “KSI” Olatunji, Logan Paul, Tommy Fury and Dillon Danis, it’s an event that’s widely viewed as the most highly-anticipated bill ever involving non-traditional boxing stars. Staged in Manchester, England, on Saturday, KSI will face Fury, while Paul fights Danis. Boxing involving non-traditional fighters has come a long way since it began to gain traction as a form of entertainment. Logan Paul (middle) and Nina Agdal (right) attend the UFC 284 event at RAC Arena on February 12, 2023 in Perth, Australia, alongside KSI (left). In their face off a month before the fight, Paul called Danis “pathetic” and “vile” for his barrage of tweets aimed at Agdal.

Persons: Olajide, Logan Paul, Tommy Fury, Dillon Danis, KSI, Fury, Paul, Danis, Joe Weller, Floyd Mayweather Jr, Anderson Silva, Paul’s, Paul’s fiancée, Nina Agdal, Agdal, ”, Chris Unger, ” Agdal, “, hasn’t, Brendan Schaub, ” Paul, Jesus, Schaub, ’, Jonathan Brady, he’d, “ Logan doesn’t, Nina Organizations: CNN, Fury, Danis, Twitter, District of, UFC, RAC Arena, KSI, Paul’s PR, Boxing Locations: Manchester, England, London, U.S, District of New Jersey, Agdal, Perth, Australia

☆ Rising caffeine levels spark calls for ban on energy drink sales to children
▼ + stars: | 2023-08-30 | by ( Kailyn Rhone | ) www.reuters.com time to read: +5 min

[1/2] FILE PHOTO-Prime energy drink cans sit on a shelf at Target in Brooklyn, New York, U.S., August 18, 2023. Rival products like Anheuser Busch InBev-backed (ABI.BR) Ghost energy drinks and Kim Kardashian's “Kimade” energy drink also have 200 mg of caffeine. In the U.S. and UK, no national regulations ban the sale of high-caffeine energy drinks. She added: "Any energy drink with a high dose caffeine in it, such as Prime Energy, is unsafe for children." “I got confused because when you first see the can, it’s hard to see where it says energy drink.

Persons: Kim Kardashian's, Holly Benjamin, Dr, Benjamin, Chuck Schumer, Alani, Logan Paul, KSI, Shick, ”, “, Bonnie Patten, TINA, GNC, Vanessa O'Connell, Lisa Shumaker Organizations: REUTERS, Prime Energy, Anheuser Busch InBev, Monster Energy, University of Chicago, American Academy of Child, Psychiatry, FDA, U.S, Ghost Energy, Congo Brands, American Medical Association, Walmart, Target, Energy, Kailyn, Thomson Locations: Target, Brooklyn , New York, U.S, Canada, Australia, New Zealand, Congo, Florida, Kailyn Rhone, New York

☆ Wingstop says its UK target market is Gen Zers who like boxing and 'Love Island.' Here's how the chicken brand is using TikTok, rappers, and customization to pull in younger diners.
▼ + stars: | 2023-07-16 | by ( Grace Dean | ) www.businessinsider.com time to read: +6 min

Wingstop UK is using TikTok, social-media influencers, and rappers to attract Gen Z diners. Wingstop UK has collaborated with brands including including Xbox, Gymshark, and Tinder. Grogan said that Wingstop UK did engage in some paid partnerships, but focused on "curating authentic experiences." Lemon Pepper opened the first Wingstop UK restaurant near London's bustling Leicester Square in 2018. Lemon Pepper HoldingsIn 2022, the chain sold more than 17.5 million wings, Lemon Pepper says.

Persons: It's, –, Zers, Tom Grogan, cofounders, Lemon Pepper, TikTok, Yung, Michael Dapaah, Lady Leisha, M, Cat Burns, Grogan, Wingstop, – Grogan, Herman Sahota, Saul Lewin –, Rick Ross, Saul Lewin, Lemon, We're, Gen, it's Organizations: Wingstop, Service, Wingstop's, Sports, Lemon Pepper Holdings, Xbox, JD Sports, Yung Filly, YouTube, KFC, Leicester Square, Hickory, Wings, Lemon Pepper, Sunday Times Locations: Wall, Silicon, Covent, Leicester, Manchester, Liverpool, Glasgow

☆ Popular Prime energy drink by Logan Paul that exceeds Canada’s caffeine limits to be recalled
▼ + stars: | 2023-07-13 | by ( ) www.cnbc.com time to read: +2 min

Various flavors of the energy drink Prime for sale in a shop window on 9th March 2023 in London, United Kingdom. A caffeinated energy drink being promoted by American social media influencers is set to be recalled in Canada. Health Canada said Wednesday that at 200 milligrams of caffeine per can, Prime Energy exceeds the regulator's acceptable caffeine limit of 180 milligrams per serving and should not be sold. Health Canada said it's aware that some shops may be selling Prime Energy — which is different from the widely available Prime Hydration drink — without approval. Prime Hydration is the non-caffeinated and bottled version of the canned beverage Prime Energy.

Persons: Sen, Charles Schumer, Logan Paul, Coke Organizations: Health Canada, Prime Energy, Sunday, Food and Drug Administration, YouTube, Energy, Canadian Food Inspection Agency, Health, Red Bulls, FDA Locations: London, United Kingdom, American, Canada, U.S, Health Canada, Australia

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