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☆ Influencers are playing a big role in the 2024 election. There’s no way to tell who’s getting paid for their endorsements
▼ + stars: | 2024-10-29 | by ( Clare Duffy | Brian Fung | ) edition.cnn.com time to read: +12 min

Angelo was paid by a Democratic political action committee for the post, a fact that’s clearly noted in the caption. Campaigning moves to social mediaIn 2024, political content posted by social media creators has become just as important as traditional celebrity endorsements — if not more. Together, the two organizations paid 15 social media creators to produce content encouraging Latinos to vote. Election advertisements are overseen by a different agency, the Federal Elections Commission, which lacks a similar disclosure rule for individuals who are paid to make endorsements on social media. Meta, the parent company of Facebook and Instagram, has since 2020 allowed paid political content from influencers, so long as the organization paying for it is registered in its ad library.

Persons: ” influencer Mikey Angelo, who’s, Angelo, they’ve, ’, they’re, “, ”, Krysten Stein, Jake Paul, Donald Trump, Trump, ” Paul, Tim Walz, Matt Nelson, Walz, Nelson, Paul, Kamala Harris ’, Harris, “ It’s, Danielle Butterfield, Butterfield, ” Butterfield, Influencers, Trump’s, Axios, Jack Posobiec, Riley Gaines, Tana Mongeau, Mongeau, she’d, ” Mongeau, they’d, Mitchell Katz, Ellen Weintraub, Shana Broussard, George W, Bush, aren’t, TikTok, Somos, Ari Cohn, ” Cohn, Robert Weissman, ” Weissman, Cate Domino, Domino Organizations: New, New York CNN, Democratic, influencers, Commission, Pew Research Center, University of Cincinnati Blue Ash College, YouTube, Convention, USA, Somos, CNN, NCAA, Democratic National Committee, Republican National Committee, Federal Trade Commission, Federal Elections Commission, FEC, Facebook, Public Citizen Locations: New York, Trump

☆ Influencers rode out Hurricane Milton for the content. Why are we watching?
▼ + stars: | 2024-10-12 | by ( Clare Duffy | ) edition.cnn.com time to read: +6 min

He then decided to stay put for Hurricane Milton, posting about his prep and decision to ride out the latest storm. But the trend was a reminder of how social media can make dangerous situations worse. TikTok also directed users who watched or searched for Hurricane Milton content to information from the US Federal Emergency Management Agency. But social media users (myself absolutely included) also incentivize this kind of creator behavior, by scrolling and watching. Many of the creators who shared content from the heart of the storm racked up thousands of likes and comments.

Persons: Milton, Instagram influencer, “, Why’s y’all, Hurricane Helene, Hurricane Milton, Hurricane Helene —, it’s, ”, Brooke Erin Duffy, ” Duffy, TikTok, Instagram, Duffy, Krysten Stein, ” Stein Organizations: New, New York CNN, Sarasota, Tampa, Hurricane, Cornell University ., Hurricane Milton, Federal Emergency Management Agency, CNN, University of Cincinnati Blue Ash College, “ Locations: New York, Florida, Sarasota, Tampa, Hurricane

☆ British politicians think they have a plan to combat Andrew Tate's influence in schools. It's doomed to fail.
▼ + stars: | 2024-03-01 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Read previewBritish politicians have a plan to train young men in schools to be alternative influencer role models to controversial anti-feminist figure Andrew Tate. He's become an all-encompassing figure for young men who feel attacked by modern society and believe they have been left behind. Boys and young men idolize TateLiking manosphere creators doesn't directly mean someone will be violent toward women. Experts have expressed worry that the influence of Tate and other manosphere creators is deeply ingrained. AdvertisementThe ideological gap between Gen Z's young men and women is also widening, and these creators could be making it worse.

Persons: —, Andrew Tate, it's, Tate, He's, Bridget Phillipson, Cindy Marie Jenkins, Reddit, celibates, idolize Tate, manosphere, doesn't, Z's, Daniel Boscaljon, they've, Boscaljon, Krysten Stein, Stein, they're Organizations: Service, Business, Labour, Guardian, Tate, Boys, Healthy, Academy, BI Tate, University of Illinois Locations: Romania, Chicago

☆ The Gen Z gender gap is widening, and the influence of manosphere podcasters can't be ignored
▼ + stars: | 2024-02-01 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

There's an ideological gap widening between Gen Z's young men and women. Half of young men also believe they face some kind of discrimination, and less than half identify as feminists. Sharing the data, journalist and lawyer Imani Gandy commented on the pattern, saying: "YouTube algorithms are turning young men into sociopaths." "Women are going to rise up and women are going to take over everything and feminism is awful and women hate us," Stein said. "If you're being rewarded by the algorithm and by the platform you're creating on, you're going to probably keep doing it," she said.

Persons: Z's, —, haven't, Daniel Cox, Imani Gandy, Trump, — Imani Gandy, Andrew Tate, Pearl Davis, Myron Gaines, cohost, Gaines, Weekes shaming, Davis, Tate, Krysten Stein, might've, Stein Organizations: Service, Survey Center, University of Chicago Locations: sociopaths

☆ TikTok's Lunden and Olivia Stallings are straight people's favorite lesbian couple. What do they owe queer fans?
▼ + stars: | 2024-01-25 | by ( Kate Taylor | ) www.businessinsider.com time to read: +29 min

Lunden and Olivia told me their mission as influencers was to "represent and inspire others to be their authentic self." Advertisement"I did feel represented by them," Asia said, but the tweets "showed me that they are still white women." "We are especially confident in our sexuality and the way that we feel and who we are," Olivia told me. Lunden and Olivia told me they want to advocate for all LGBTQ+ people, including those who don't look like them. It's a chance, the couple told me, to combat the hate and negativity LGBTQ+ parents face.

Persons: Lunden Stallings, Olivia Bennett, Monique Lhuillier, Lunden, Taylor Swift, Stallings, David Yurman, preppy, Olivia, TikTok, Kendrick Brinson, who's, you've, Madison Mathews, sunnies, peck, they'd, Brooklynites, Remington, Zeta Tau, Olivia DMed Lunden —, Justin Bieber, snapbacks, haven't, Lunden's, Ellie Goulding's, Olivia couldn't, Caroline Bayne, Lunden's TikTok, Zara, Mercedes, Sophie, It's, Jackie J, Jackie, There's, Bud Light, Dylan Mulvaney, influencers, They've, KenzKustomz, Krysten Stein, Black influencers, Stein, Hill, millennials Organizations: Naylor, People, Business, Alabama, Chevrolet, New York Post, Daily Mail, Madison, University of Central, Jacksonville State University, Zeta Tau Alpha, University of Alabama's, University, Minnesota, BI, Braves, Rover, Pride, Nielsen, Saks, University of Illinois Locations: Roswell , Georgia, Asia, Olivia, Charleston, LoveShackFancy, Powder Springs , Georgia, Atlanta, Blytheville , Arkansas, University of Central Arkansas, Alabama, Roswell, Austin, RushTok, Alpharetta, Charleston , South Carolina, Southern, Publix, Fayetteville , Arkansas, University of Illinois Chicago

☆ TikTok is pushing longer videos. Some creators worry about the vibe shift
▼ + stars: | 2023-12-16 | by ( Clare Duffy | ) edition.cnn.com time to read: +9 min

But now, the short-form video pioneer is changing course and pushing users to make and consume longer videos. “I think TikTok is now [thinking], ‘We need to show [advertisers] that we can keep people staying on one video longer,’” Stein said. Consumers are also more likely to sit through a pre-roll ad for a video longer than one-minute than a video that’s nearly the same length as the ad itself. The company also says it recommends longer videos the same way it does shorter ones, based on user preferences rather than video length. She said that even when making relatively simple “storytime” videos, where she’s just sitting and talking to the camera, making videos longer than 1-minute means investing significant time and effort.

Persons: TikTok, — it’s, ”, Nikki Apostolou, ” TikTok, Zachary Kizer, Krysten Stein, “, ” Stein, Scott Kessler, ’ ” Kessler, TikTok —, Aly Tabizon, “ I’m, I’ve, ” Tabizon, it’s, Tabizon, Aly Tabizon TikTok, Laura Riegle, Riegle, she’s, ” Riegle, ” Apostolou Organizations: New, New York CNN, Facebook, YouTube, University of Illinois, CNN Locations: New York, University of Illinois Chicago, United States, United Kingdom, France, Germany

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