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Search resuls for: "Kroger Precision Marketing"


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☆ Meta and Google have become new allies for retailers in their battle to steal ad dollars from Amazon
  + stars: | 2024-06-28 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
Read previewRetailers have new friends in their battle to steal ad dollars from Amazon: Meta and Google. And Kroger inked a deal to sell targeted Meta ads for grocery-focused brands. Instacart is working with YouTube to let advertisers target ads based on someone's shopping behavior on Instacart. Kroger Precision Marketing's Pratt said that Kroger is also pitching Meta ads to social advertisers as performance ad formats. Advertisers typically buy social ads to increase big branding goals like awareness, but retailers want to prove that social ads also drive sales.
Persons: —, Kroger, Ross Walker, Walker, Andrew Lipsman, Cara Pratt, Instacart, Shopify, Andrius Baranauskas, Baranauskas, Marketing's Pratt, Lipsman Organizations: Service, Google, Meta, Business, Amazon, Retailers, Media, Kroger, Marketing, Kroger Precision Marketing, YouTube Locations: Canada, Acadia, Shopify
☆ Kroger, Albertsons, and Instacart are all racing to snap up an $11 billion chunk of the retail media market
  + stars: | 2024-01-30 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Offsite ads currently make up about 15% of retail media spend and are expected to make $11 billion this year, according to Insider Intelligence, increasing to $24 billion by 2027. Kroger works with adtech firms like Magnite, PubMatic, and OpenX to sell streaming ads targeted with retail data. Retailers are riding the death of cookies and streaming TVBy increasing the audiences that see their ads, retailers are betting they can seize two major opportunities. "When cookies come out of the marketplace, where retail media shines is that we all offer large audiences of real people doing real things," said Kristi Argyilan, SVP of retail media at Albertsons Companies. Using retail data, they can target specific groups — like moms who buy specific products at the grocery store every week.
Persons: —, It's, Andrew Lipsman, Roku, Kroger, Lipsman, Kristi Argyilan, Cara Pratt Organizations: Service, Intelligence, Business, Walmart, Brands, Albertsons Companies, Disney, Kroger Precision Marketing
☆ Retail advertising surged in 2022 — but in 2023, these new ad businesses will need to steal TV ad budget to survive
  + stars: | 2022-12-16 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +5 min
Retailers will face more competition for ad dollars with smaller ad budgets from marketers in 2023. WPP's media buying unit GroupM said that retail media brought in $110 billion this year and is on track to generate $160 billion by 2027. But 2023 will be the year that determines which retail ad businesses will win and which will lose. But some retailers are trying to grow their retail media businesses by separating those two, so retail ads are no longer part of the distribution deal. Retailers are coming for TV budgetsIf retail media budgets increase, other types of ad budgets must get cut.
☆ A merger with Albertsons could bring Kroger's tech initiatives, like automated warehouses and smart carts, to over 5,000 locations
  + stars: | 2022-10-17 | by ( Alex Bitter | Nancy Luna | ) www.businessinsider.com   time to read: +13 min
Kroger is building its own tech infrastructure, including automated warehouses for delivery orders. Here are Kroger's biggest e-commerce and technology initiatives:A ClusterTruck ghost kitchen inside a Kroger in the Midwest. The delivery-focused ghost kitchen touts a Cheesecake Factory-inspired menu of 80 to 100 food items. Over the last few years, ClusterTruck opened locations inside Kroger stores in Indiana and Ohio. Another partnership, this one with the autonomous-car startup Nuro, has stationed self-driving vehicles to deliver grocery orders in certain cities since 2018.
☆ Kroger-Albertsons Merger Would Create a Big Player in Retail Advertising
  + stars: | 2022-10-14 | by ( Patrick Coffee | ) www.wsj.com   time to read: +5 min
It also would create a big player in so-called retail media, one of advertising’s fastest-growing sectors. Kroger and Albertsons entered the retail advertising market in 2015 and 2021, respectively. Kroger and Albertsons don’t break out the ad revenue generated by their Kroger Precision Marketing and Albertsons Media Collective divisions. The merger of Kroger and Albertsons would create a fourth market leader at more than 13% market share, Mr. Lipsman said. For marketers, that would help simplify the retail ad market for consumer-goods brands and other advertisers who currently confront a rapidly increasing number of offerings.
☆ Kroger is doubling down on its subscription delivery business as it weans itself off of Instacart. Here's a rundown of its other initiatives, from ghost kitchens to smart carts
  + stars: | 2022-09-26 | by ( Alex Bitter | Nancy Luna | ) www.businessinsider.com   time to read: +12 min
Here are Kroger's biggest e-commerce and technology initiatives:A ClusterTruck ghost kitchen inside a Kroger in the Midwest. ClusterTruckGhost kitchensIn December 2019, Kroger began improving its prepared meals offering by partnering with ghost kitchen startup ClusterTruck. The delivery-focused ghost kitchen touts a Cheesecake Factory-inspired menu of 80 to 100 food items. Over the last few years, ClusterTruck opened locations inside Kroger stores in Indiana and Ohio. But the firm, which tracks where consumers shop, said Kroger stores with the ghost kitchens are seeing an uptick in visits compared to neighboring Kroger branches.
☆ Google, Meta, Are Losing People to Walmart, Amazon in the Advertising Talent Wars
  + stars: | 2022-09-14 | by ( Lucia Moses | Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Amazon, Walmart, and others are in a war for talent as they build advertising arms. Amazon recently listed more than 2,800 advertising jobs on its site while Walmart's advertising arm, Walmart Connect, had nearly 1,000 openings. The biggest hirers were Walmart, Amazon, where advertising headcount has grown roughly fourfold in the past two years, and Instacart, per Revelio Labs' data. Walmart started building an ads business, Walmart Connect, in earnest in 2019 and has turned it into a $2 billion-plus revenue stream. Movement of advertising hires to Instacart, Walmart, Amazon, Jan. 2021-present.
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