CNN —A coffee shop in Middleborough, Massachusetts, went viral overnight for offering free coffee to customers who entered the shop while dancing. Owner Josh Rashid told CNN that business picked up after the video was posted, attracting curious new customers while delighting cafe regulars. The sign posted outside of Coffee Milano Cafe informing customers of the promotion. Coffee Milano CafeInspired by a similar promotion by a pizza shop, Rashid posted a sign telling customers they would receive a free coffee if they danced for five seconds. “You’ve got to have some joy in this world, and if a little five second dance brings you joy, then it’s worth the free coffee.”

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Persons: Josh Rashid, “, ’ ”, Rashid, ”, Kristyn Shay, “ It’s, ” Rashid, ” Shay, it’s, “ You’ve Organizations: CNN, Coffee Milano Cafe, SCORE Locations: Middleborough , Massachusetts, Middleborough, Coffee