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Whether it's used to help create better content or deliver personalized experiences, generative AI has made a huge impact across countless organizations. CMOs from leading brands reveal how their companies are using AI and the positive impact it's had on the business. Business Insider spoke with dozens of marketing executives at Cannes Lions 2024 as part of our ongoing CMO Insider coverage. In this video, we hear from Kofi Amoo-Gottfried of DoorDash, Elizabeth Rutledge of American Express, Julia White of SAP, Mark Weinstein of Hilton, Kristyn Cook of State Farm, and Carla Hassan of JP Morgan Chase.
Persons: it's, Kofi Amoo, Gottfried of DoorDash, Elizabeth Rutledge, Julia White, Mark Weinstein, Hilton, Kristyn Cook, Carla Hassan, JP Morgan Chase Organizations: Business, Cannes Lions, American Express, SAP, State Farm
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The Super Bowl ads on Sunday are poised to promote an unusual mix of alcohol brands, gambling and Jesus. The Super Bowl still regularly draws an audience of around 100 million people, making it TV’s biggest event of the year and advertising’s biggest night. Planters’ Super Bowl ad features comedians mocking Mr. Peanut. The ads are likely to strike a lighter tone than the occasionally somber messages of Super Bowl ads in recent, highly politicized years or the early pandemic, said Anjali S. Bal, an associate professor of marketing at Babson College. Many Super Bowl advertisers have again released their ads well before Super Bowl Sunday to increase their chances of being seen.
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