Furby, the ’90s toy phenomenon that divided kids and parents into opposing camps when it first hit stores and quickly became a craze, is making yet another comeback. The latest iteration of the animatronic toy launched on Amazon Thursday and rolls into stores nationwide on July 15 after a nearly 10-year gap. Still, Hasbro said it sold more than 40 million Furby toys globally in the first three years after they launched. In 2016, Hasbro launched Furby Connect, a version of the toy that incorporated Bluetooth for content upgrades via an app and an off button. “There’s a saying in the toy industry that what’s old is new again,” he said.

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