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Top related persons:
Kristi Argyilan - 3 It's - 2 Lauren Johnson - 2 Erin Foxworthy - 2 — - 1 Andrew Lipsman - 1 Roku - 1 Kroger - 1
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Wall Silicon Snowflake
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Service - 3 Business - 2 Retail Media - 2 Retail - 2 Albertsons Media - 2 Snowflake Inc - 2 Intelligence - 1 Walmart - 1

Search resuls for: "Kristi Argyilan"


5 mentions found


☆ Kroger, Albertsons, and Instacart are all racing to snap up an $11 billion chunk of the retail media market
  + stars: | 2024-01-30 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Offsite ads currently make up about 15% of retail media spend and are expected to make $11 billion this year, according to Insider Intelligence, increasing to $24 billion by 2027. Kroger works with adtech firms like Magnite, PubMatic, and OpenX to sell streaming ads targeted with retail data. Retailers are riding the death of cookies and streaming TVBy increasing the audiences that see their ads, retailers are betting they can seize two major opportunities. "When cookies come out of the marketplace, where retail media shines is that we all offer large audiences of real people doing real things," said Kristi Argyilan, SVP of retail media at Albertsons Companies. Using retail data, they can target specific groups — like moms who buy specific products at the grocery store every week.
Persons: —, It's, Andrew Lipsman, Roku, Kroger, Lipsman, Kristi Argyilan, Cara Pratt Organizations: Service, Intelligence, Business, Walmart, Brands, Albertsons Companies, Disney, Kroger Precision Marketing
☆ WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers
  + stars: | 2023-09-25 | by ( Ashley Davis | ) www.businessinsider.com   time to read: +8 min
Three retail media experts discuss the unique advantages and challenges of this evolving market. The conversation was part of Insider's event, "A New Era of Retail Media," which took place on Tuesday, September 19. At a recent event hosted by Insider and presented by Snowflake, retail experts shared insights into how retail media is changing the advertising industry. Argyilan added that retail media is quickly gaining in popularity because of opportunities that didn't exist in other channels previously. But retail media is providing advertisers with opportunities to get more creative than the standard ad banner featuring a product.
Persons: Lauren Johnson, Kristi Argyilan, Glen Conybeare, Erin Foxworthy, Conybeare, that's, Argyilan, Foxworthy, That's, It's, it's Organizations: Retail Media, Service, Retail, Albertsons Media, IPG Media Brands, Snowflake Inc Locations: Wall, Silicon, Snowflake
☆ SIGN UP NOW: Experts discuss the evolving role of retail media and the challenges of brand advertising
  + stars: | 2023-08-22 | by ( Business Insider | ) www.businessinsider.com   time to read: +2 min
On September 19, Insider is hosting "A New Era of Retail Media," a free virtual event at noon ET featuring speakers from Snowflake. Retail media experts will share skills and strategies brand owners can use to expand their advertising reach. Combining robust first-party data on shoppers, exclusive inventory, and engaging ad formats, retail media is now the third-largest digital channel in the world. Insider's virtual event, "A New Era of Retail Media'' presented by Snowflake, takes place on Tuesday, September 19, 2023, at noon ET. Speakers include:Kristi Argyilan - Senior Vice President, Albertsons Media CollectiveGlen Conybeare - Executive Lead, Retail Media, IPG MediabrandsErin Foxworthy - Industry Principal, Agencies & Advertisers, Snowflake Inc.We hope to see you there!
Persons: Snowflake, Lauren Johnson, Kristi Argyilan, IPG, Erin Foxworthy Organizations: Retail Media, Retail, Business, Service, Albertsons Media, Industry, Snowflake Inc Locations: Snowflake, Wall, Silicon
☆ Elon Musk's free-speech agenda at Twitter is 'perpetuating racism,' McDonald's marketing chief reportedly says in leaked email
  + stars: | 2023-04-07 | by ( Sam Tabahriti | ) www.businessinsider.com   time to read: +3 min
Semafor reported that execs at some big advertisers had concerns about Elon Musk's "racist rhetoric." McDonald's marketing chief feared Musk was "perpetuating racism" under "the guise of freedom of speech." A Colgate-Palmolive exec said she was "mindful of the harmful and often racist rhetoric" of Musk, per Semafor. Colgate-Palmolive's consumer experience general manager, Diana Haussling, said she was "mindful of the harmful and often racist rhetoric of Elon Musk," according to the report. Semafor reported that Chris Riedy, Twitter's global sales and marketing chief, didn't defend Musk in his response but thanked the advertisers for their feedback.
☆ Retail advertising will make $45 billion this year — here are 3 ways companies like Nordstrom and Albertsons are looking to cash in
  + stars: | 2023-01-17 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Many big retailers are building ad businesses this, which Insider Intelligence predicts will be a $45 billion opportunity in the US this year. Leaders from Albertsons and Nordstrom spoke during the panel about how they plan to grab that money. But retailers also need to grow their advertising businesses beyond those companies to so-called non endemic advertisers, like automakers and insurance companies. Argyilan said Albertsons is also working on a tool to help advertisers plug Albertsons' measurement into their broader measurement efforts. "I think measurement needs to grow up quite a bit in retail media space," she said.
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