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Free shipping as we knew it is over
  + stars: | 2023-07-11 | by ( Yeji Jesse Lee | ) www.businessinsider.com   time to read: +4 min
Most online shoppers have come expect free shipping, according to a recent survey. It says companies like Macy's and Abercrombie & Fitch have raised their free shipping minimums online. Free shipping "wasn't going to last, and finally the party is over," Satish Jindel, president of shipping data company ShipMatrix, told the Journal. According to data from shipping technology firm Shippo, nearly two-thirds of Americans said they wouldn't buy something online without free shipping. "Having some type of free shipping option is now a permanent expectation," Krish Iyer, vice president of strategic partnerships at shipping software company Auctane, told Insider earlier this year.
Persons: Fitch, Narvar, Satish Jindel, minimums, Krish Iyer Organizations: Service, Privacy, Wall Street Journal, Retailers, Abercrombie, Amazon, Amazon Prime, Insider Intelligence, Carriers, UPS, FedEx, DHL Locations: Wall, Silicon, Narvar
Free shipping is never really free, and retailers devise clever ways to cover the cost. According to new data from shipping technology firm Shippo, 62% of Americans refuse to buy something online without free shipping. "Having some type of free shipping option is now a permanent expectation." Does free shipping make you spend more? And since they know free shipping is such a prerequisite for shoppers, they also know that they can change our behavior with minimum purchase requirements.
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