“Sara, did you hear that?” says the woman in the ad.
“It was Santa Claus.
And he’s, like, weirdly hot.”Indeed, standing in front of her was the tall, attractive and silver-haired Kris K. (presumably short for Kris Kringle), who apparently moonlights as a sales associate at Target when he isn’t delivering gifts around the world.
In another ad featuring the reimagined character, a jolly Kris is seen driving to Target from his home in the snowy North Pole.
The new campaign, “Kris From Target,” started on Nov. 17 and stirred up viewers online who weren’t expecting such a dramatic makeover for the timeless Christmas figure.
Persons:
“ Sara, ”, Santa Claus, Kris K, Kris Kringle, Kris, “ Kris
Organizations:
Target
Locations:
Santa