TikTok is wooing brands and creators to try its in-app shopping feature, Shop. In June, TikTok UK hosted an online summit detailing how to get started on Shop and best practices. Read the full 9-page document TikTok shared after the summit with information about Shop. Creators, meanwhile, are being offered cash bonuses, freebies, and other perks for promoting TikTok Shop products. In the UK, TikTok continues to aggressively pursue sellers, and offering "solutions designed with complex businesses in mind," Patrick Nommensen, UK e-commerce general manager, told Insider in June.

---

Persons: TikTok, Kris Boger, Patrick Nommensen Organizations: TikTok, Shop, Bloomberg, Amazon, Street Journal Locations: Southeast Asia, Europe, China