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Search resuls for: "Krave"


3 mentions found


☆ Inside Smashmallow, Silicon Valley's Failed Marshmallow Startup
  + stars: | 2024-03-03 | by ( Adam Rogers | ) www.businessinsider.com   time to read: +20 min
"We wanted a marshmallow to have a little bite to it, not just be a foamy air," he says. Jon Sebastiani, Smashmallow founderSmashmallow had a killer brand — but the product was still basically being made one batch at a time, on kitchen counters. If Smashmallow couldn't produce enough marshmallows, Tanis wouldn't get its dough. The thing is, even though Smashmallow failed, Sebastiani didn't. "In that industry, a snackable marshmallow is a Smashmallow, like a copy machine is a Xerox," says Kwasniewski.
Persons: Jon Sebastiani, Sebastiani, Krave, jonesing, marshmallows, Liam Eisenberg, aerated, Cook, Jens Hoj, Hoj, Smashmallow, he'd, It's, Theranos, wasn't, Elizabeth Holmes, Tanis, Wolfgang Confectioners, Smashmallow Smashmallow, Wolfgang, Tanis wouldn't, Smashmallow couldn't, Richard Hartel, Sebastiani didn't, David Kwasniewski, Kwasniewski, Smashmallows, it's, Adam Rogers Organizations: Hershey, Michelin, BI, Kraft, Target, Walmart, Doumak, Workers, University of Wisconsin, Area, Xerox, marshmallows, Business Locations: Paris, California, Sonoma, Hershey, Silicon Valley, Los Angeles, Hobart, Chicago, Las Vegas, Netherlands, Tanis, Pennsylvania, America, Sonoma Capital, Smashmallow, Santa Rosa, San Francisco, Colorado, North America
☆ In the Ozempic Age, Has ‘Craveable’ Lost Its Selling Power?
  + stars: | 2024-01-16 | by ( Kim Severson | ) www.nytimes.com   time to read: 1 min
In the decades that followed, Oreos and freezer waffles (“L’eggo my Eggo!”) were portrayed as so irresistible that people fought over them. A popular stoner movie, “Harold and Kumar Go to White Castle,” chronicled two friends’ obsessions with fast-food sliders. Craveability became such a selling point that Kellogg’s went all in and named a chocolate-filled cereal Krave. High-end chefs weren’t immune. Christina Tosi, known for the hyper-sweet desserts at her Milk Bar shops, named one of them Crack Pie.
Persons: Bert Lahr, Lay’s, “ Harold, Kumar Go, ”, Craveability, Kellogg’s, Christina Tosi Organizations: Milk Locations: White
☆ MONEY MOVES: The daily routines of 10 founders growing successful businesses through the pandemic and recession
  + stars: | 2022-06-29 | by ( Alexandra York | Jennifer Ortakales Dawkins | Shriya Bhattacharya | ) www.businessinsider.com   time to read: +10 min
Aspiring titans filed more than 5 million business applications in 2021, according to data from the US Census Bureau. Starting a business in a pandemic or in uncertain economic times demands flexibility, agility, and originality. In July 2020, she launched Cafe Cà Phê in Kansas City, Missouri, and made six figures in sales in 2021, Insider verified with documentation. The couple booked nearly $4 million in revenue in 2021, Insider verified with documentation. "Identifying what activities you're doing day to day that raise your energy and recharge you, and what drains you."
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