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☆ 'Bookshelf wealth' is the latest way to show people you're genuine
▼ + stars: | 2024-01-16 | by ( Kylie Kirschner | ) www.businessinsider.com time to read: +2 min

Here's a new trend to learn for your next cocktail party: Bookshelf wealth. Bookshelf wealth — an interior design trend profiled in House Beautiful, Better Homes & Gardens, and now The New York Times — rejects a perfectly staged, hyper-curated room in favor of a look that's a little more messy and quirky. Advertisement"What separates this from other interior design styles is that these homes look cozy and lived in," says interior design creator Kailee Blalock in a TikTok video posted by @houseofhive. A particular interior design aesthetic that can only be achieved through not trying too hard and displaying items that are meaningful might sound a bit oxymoronic. Advertisement"Bookshelf wealth might be the saddest, most pathetic trend I have ever heard of," Interior design creator Marissa Warner said in a TikTok post on her account, @TheHomeNarrative.

Persons: —, New York Times —, Kailee Blalock, it's, you've, There's, Marissa Warner, Warner Organizations: Service, Business, Homes, Gardens, New York Times, @houseofhive

☆ The return of dad fashion matches how Americans feel about the economy
▼ + stars: | 2023-11-30 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +5 min

Dad fashion is trending again. AdvertisementSo why did those evolve into dad fashion? All of that might explain why dad fashion is once again dominant. Dad fashion seems to show up when consumers are feeling wary — not the worst they've felt, but certainly not the best. These so-called "core cultures" arose on platforms like Tumblr, Reddit, Instagram, and TikTok, in which young fashion consumers are eager to chop up fashion trends into subcultures and become devotees.

Persons: It's, —, You've, Kramer, Bean, Thomaï, Seinfeld, Serdari, that's, Long, you'd Organizations: Service, GQ, New York University, New York Times, Siena College, Biden Locations: TikTok

☆ From 'wrong shoe theory' to Kramercore: Why Gen Z wants their fashion to be sustainable — and ugly
▼ + stars: | 2023-08-03 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +5 min

Gen Z fashion trends are sustainable, intentional, and just a little bit silly and ugly. "Wrong shoe theory" and Kramercore are part of a reaction to economic and climate turmoil. It's called "wrong shoe theory," and it's yet another Gen Z fashion moment that might seem counterintuitive at first. At the same time, as with many of the challenges that Gen Z encounters, there's an eye toward sustainability and looming climate doom. It's no wonder, then, that Gen Z is embracing another similarly kitschy and thriftable aesthetic: Kramercore.

Persons: It's, Allison Bornstein, Long, Gen, there's, Bornstein, Amanda Mull, Kramer, it's, Mull, — Kramer, —, we've, Charmaine Simmons, Kramercore, Zers Organizations: Service, New York Times, Times, Los Angeles Times Locations: Wall, Silicon

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