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☆ MrBeast's $100M Amazon reality show may succeed despite controversy. But it could come back to haunt him.
▼ + stars: | 2024-10-04 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

AdvertisementMrBeast confirmed this week that his upcoming Amazon show, Beast Games, had cost more than $100 million. "They'll still do partnerships with him," Diana D'Angelo, the CEO of Breaking Creatives Agency, told BI. A spokesperson for Donaldson told BI that the lawsuit had not yet been served to him despite being filed two weeks ago. AdvertisementHowever, Chedid told BI these "stonewall tactics" may "come back to bite him," affecting his reputation and future partnerships. D'Angelo told BI Donaldson might decide to speak up if the controversy starts to affect his "bread and butter" — his YouTube channel.

Persons: MrBeast, —, Diana D'Angelo, they'll, he's, Jimmy, Donaldson, YouTubers KSI, Logan Paul, Paul, Rolling Stone, Robyn Abou Chedid, Chedid, Thomas Walters, Ava Tyson, Kevin Mazur, Tyson, Kraft Heinz's Lunchables, Walters, D'Angelo Organizations: Service, Beast Games, Amazon, Creatives, Reuters, The New York Times, Las, Guided Agency, YouTube, Beast Locations: Amazon, Las Vegas, Los Angeles, Toronto

☆ MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky.
▼ + stars: | 2024-09-21 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewTop YouTuber MrBeast is being criticized, but he seems to be focusing on a new product launch instead of making statements. Jimmy "MrBeast" Donaldson is the biggest creator on YouTube, with 316 million subscribers. Advertisement"Generally, launching a new product amid controversy can be a very good strategic move since it shows resilience and shifts the overall predominant narrative," Perlova said. Varbanova said it's hard to know how many of Donaldson's 300 million YouTube subscribers are even following the negative news.

Persons: —, Jimmy, MrBeast, Donaldson, Logan Paul, Kraft Heinz's Lunchables, Paul, he's, hasn't, Katya Varbanova, Ava Tyson, Tyson, X, Zoya Perlova, Perlova, Varbanova, Donaldson's, Pam Lyddon, it's, Lyddon, Natalie Yorke Organizations: Service, YouTube, Business, The New York Times, Dyninno, Bright Star Locations: Turkey

☆ Kraft Heinz's CEO has a clean-eating lifestyle at odds with all that processed food — but he insists it shares his health mission
▼ + stars: | 2024-04-27 | by ( Cameron Manley | ) www.businessinsider.com time to read: +3 min

Kraft Heinz CEO Carlos Abrams-Rivera's healthy lifestyle seems at odds with his company's processed products. Food giant Kraft Heinz is aiming to offer customers healthier products and improve the nutritional value of some of its staple items, such as ketchup, he said. Research has linked the consumption of ultra-processed foods to increased risk of health issues, the BMJ medical journal has said. AdvertisementAbrams Rivera told The Journal that the processing of many of Kraft Heinz's products was necessary to supply a growing population, however. Nevertheless, the CEO said he remained committed to cutting sodium and sugar from Kraft Heinz's products, per The Journal.

Persons: Kraft Heinz, Carlos Abrams, Abrams, Rivera, —, Rachel Rothman, Abrams Rivera Organizations: Research, Service, Kraft, Wall Street, Centers for Disease Control Locations: San Diego

☆ 3G Capital quietly exited its Kraft Heinz investment last year
▼ + stars: | 2024-04-09 | by ( Amelia Lucas | ) www.cnbc.com time to read: +3 min

They had continued to be an investor and were treated as we do any investor," Kraft Heinz said in a statement to CNBC. "We did learn from their recent filing that 3G exited the Kraft Heinz stock entirely in 2023." Brazilian private equity firm 3G Capital quietly sold off its 16.1% stake in Kraft Heinz in the fourth quarter, nearly nine years after masterminding the blockbuster merger of Kraft Foods and Heinz with Warren Buffett. Kraft Heinz sought to drive inorganic growth through a takeover bid for Unilever, but the Popsicle owner rejected its offer. In 2022, it distributed about 7% of Kraft Heinz to investors in its fund, which reportedly included tennis star Roger Federer.

Persons: Kraft Heinz, Warren Buffett, 3G's, Heinz, Buffett, Jorge Paulo Lemann, Alexandre Behring, Joao Castro, Neves, Roger Federer, Carlos Abrams, Rivera, he's Organizations: 3G, CNBC, Kraft, 3G Capital, Kraft Foods, Heinz, Busch InBev, Burger King, Big, Unilever, Securities and Exchange, Berkshire, InBev, Planters Locations: Berkshire, Lactalis

☆ Instacart is betting on Google to supercharge its ad-selling business
▼ + stars: | 2024-01-09 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Instacart is opening up its ads program to sell targeted Google ads. Instacart's shopper data will be used to target the ads to specific groups of shoppers. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Under the deal, Instacart will use Google Shopping ads to get consumers to buy products from Kraft Heinz, Danone, and others on its platform. Instacart will use its own shopper data to target consumers so it can, for instance, send an ad for Kraft Heinz's Philadelphia Cream Cheese to a repeat Instacart shopper searching for cream cheese on Google.

Persons: — Organizations: Service, Google, Kraft Heinz, Danone, Kraft Heinz's, Business Locations: Kraft Heinz's Philadelphia

☆ Kraft Heinz's Carlos Abrams-Rivera on the consumer, Taylor Swift-inspired sauce
▼ + stars: | 2023-11-03 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailKraft Heinz's Carlos Abrams-Rivera on the consumer, Taylor Swift-inspired sauceKraft Heinz Incoming CEO Carlos Abrams-Rivera speaks with CNBC's Becky Quick about what he's seeing from consumers, new product based on Taylor Swift, and more.

Persons: Kraft Heinz's Carlos Abrams, Rivera, Taylor Swift, Carlos Abrams, Becky Quick Organizations: Kraft Heinz

☆ Kraft Singles' hard-to-remove wrappers were the number one complaint for customers. Now, the wrapper is causing a recall.
▼ + stars: | 2023-09-21 | by ( Alex Bitter | ) www.businessinsider.com time to read: +2 min

Kraft Heinz is recalling some Kraft Singles due to faulty plastic packaging. Kraft Heinz issued a recall for Kraft Singles on Tuesday, according to a press release from the company. AdvertisementAdvertisementThe recall comes a few months after Kraft Heinz rebranded its cheese slices. Kraft Heinz makes a variety of food products, from Capri-Sun juice pouches to Heinz ketchup. It was created by a merger in 2015 between Kraft and Heinz shepherded by private equity owner 3G Capital.

Persons: Kraft Heinz, Heinz, Heinz shepherded Organizations: Kraft, Service, CNN, 3G Capital, Employees Locations: Wall, Silicon, Capri

Insider identified the chief marketing officers to watch in 2023. Our list recognizes the newest marketing chiefs rethinking the status quo and reshaping marketing. While the chief marketer's tenure has always been among the shortest in the C-suite, it can be a path to the very top of the corporate ladder. For instance, Taco Bell's global chief brand officer, Sean Tresvant, is set to become the company's CEO next year. Though turnover remains high, there will always be a crop of newly minted chief marketers poised to bring their companies to new heights.

Persons: They're, inclusivity, Sean Tresvant, Kraft, Diana Frost, Jenny Lewis, Glossier's Kleona Mack, who's Organizations: Motors, AB InBev, Taco, Mercedes, Benz

☆ Cramer's Lightning Round: Ferrari is a 'true juggernaut'
▼ + stars: | 2023-07-06 | by ( Julie Coleman | ) www.cnbc.com time to read: +2 min

Stock Chart Icon Stock chart icon Origin Materials' year-to-date stock performance. Stock Chart Icon Stock chart icon Orange's year-to-date stock performance. Stock Chart Icon Stock chart icon Ferrari's year-to-date stock performance. Stock Chart Icon Stock chart icon Walt Disney's year-to-date stock performance. Stock Chart Icon Stock chart icon Marathon Digital's year-to-date stock performance.

Persons: I'm, it's, Walt Disney's, Walt Disney, Bob Igar, Kraft, Kraft Heinz, Jim Cramer's Locations: Orange, America

☆ Kraft Heinz wants you to mix flavors in your ketchup
▼ + stars: | 2023-05-17 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +3 min

Now, Kraft Heinz wants to do the same for dipping sauces. Kraft Heinz (KHC) plans to start running pilot programs with the product in restaurants from late 2023 into early next year. The Kraft Heinz CompanyThe base options could change over time, a relief for those already worried about the lack of mayo. Through 2027, Kraft Heinz has a goal of an additional $2 billion in North American retail revenue from innovation. “We’re really excited to put consumers in control of that and what we can learn from it.”Lately, Kraft Heinz is all about letting customers mix and match.

☆ Kraft Heinz unveils customizable sauce dispenser with more than 200 condiment combos for restaurants
▼ + stars: | 2023-05-17 | by ( Amelia Lucas | ) www.cnbc.com time to read: +3 min

Now, Kraft Heinz wants to offer customers more than three times that number of condiment options through a new customizable sauce dispenser, created for food-service clients. The machine, called the Heinz Remix, is the latest example of Kraft Heinz leaning into its away-from-home segment to grow sales. In the first quarter, Kraft Heinz's North American food service division reported sales growth of more than 25%. In its latest quarter, Kraft Heinz reported North American sales grew by 6.2% as higher prices offset shrinking demand from inflation-weary shoppers. Shares of Kraft Heinz have fallen 3% this year, giving it a market value of $48.5 billion.

☆ Kraft Heinz 'Remix' customizable sauce dispenser looks just like a Coca-Cola Freestyle machine, but for sauce
▼ + stars: | 2023-05-17 | by ( Aaron Mcdade | ) www.businessinsider.com time to read: +3 min

Heinz is channeling its inner Coca-Cola with a new custom sauce dispenser, the Heinz Remix. "As a company, we're transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers," Alan Kleinerman, Kraft Heinz vice president of disruption, said in a statement. "Heinz Remix is a great example of this consumer-first approach to innovation." The machine is reminiscent of the Coca-Cola Freestyle machine introduced in 2009, dispensing dozens of soda pop products that can be combined and customized to create unique beverages. Heinz announced a Coca-Cola Freestyle-like custom sauce dispenser.

☆ Walmart keeps grocery prices steady amid inflation, antitrust claims
▼ + stars: | 2023-05-05 | by ( Siddharth Cavale | ) www.reuters.com time to read: +6 min

During the period, while U.S. inflation averaged 7.5% Walmart kept prices steady, the Dataweave analysis shows. Reuters Graphics Reuters GraphicsThis was during a time when world food prices hit record highs and U.S. food-at-home prices rose in the double digits. Food-at-home prices, or prices of food bought at grocery stores and supermarkets, are expected to rise a further 6.6% this year, according to the U.S. Department of Agriculture. The data set, which included batteries in the basket of goods, showed that Walmart sold Energizer batteries at a significant discount to rivals. Similarly, at least two different types of Energizer coin batteries sold at Walmart were found to be between 30% and 35% cheaper than the next lowest priced rival.

☆ Kraft wants to remake the TV dinner
▼ + stars: | 2023-05-03 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +6 min

On Wednesday, Kraft Heinz officially introduced Homebake 425°/:30, the company’s new line of frozen meals. Kraft HeinzFor Kraft, the new brand is part of an effort to increase the company’s net sales by $2 billion through 2027. As part of its earlier turnaround efforts, Kraft Heinz has been trying to reinvigorate decades-old brands like Velveeta and Oscar Mayer. In that time, frozen food prices jumped 16.3%, well above recent annual trends for grocery prices as a whole. In 2020, Kraft Heinz announced that it was divesting its natural cheese business.

☆ Kraft Heinz turns to gimmicks and nostalgia to revive its ‘dusty’ brands
▼ + stars: | 2022-11-15 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

Because they’re incredible.”More than half of Kraft Heinz’s business comes from just eight brands — the aforementioned three, plus Kraft Mac and Cheese, Philadelphia Cream Cheese, Heinz, Lunchables and Ore-Ida. For Kraft Heinz, which is relying on Patricio to execute a comeback, there’s a lot on the line. So we have more loyalty.”For that reason, Kraft Heinz has leaned in to promoting its legacy brands — and with sometimes outrageous marketing. Kraft HeinzOther Kraft Heinz brands have also used attention-grabbing marketing campaigns. Kraft Heinz’s brands now have a presence on gaming platforms like Roblox, in addition to social media channels and other platforms.

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