Now, shows aren't just on traditional TV and there are far more places for parents and kids to find content. At a time when streaming services are eager to lure in new subscribers and decrease churn, having a hub for family-friendly content is one way to ensure paying members (i.e. "Kids and family-friendly content is critically important to both streaming acquisition and retention," said Peter Csathy, founder and chair of advisory firm Creative Media. That's vitally important for streaming services, especially as consumers grow more cost-conscious and weigh which services to keep month after month and which services to ditch before the next billing cycle. For a while, Wall Street was satisfied with high subscriber growth and the promise of profitability in the future.

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Persons: hasn't, Dean Koocher, Koocher, aren't, Peter Csathy Organizations: Iconic, Disney, Nickelodeon, CNBC, Creative Media, Warner Bros, Discovery, Universal, Paramount, Netflix Locations: New York City