But the brand's sales are falling behind, and HanesBrands is considering selling Champion. Here's how Champion became popular among athletes, college students, and hip-hop artists. Champion is one of the oldest American sportswear brands, and it claims to have invented both the hoodie sweatshirt and the sports bra. Champion became popular among college students and athletesChampion sweatshirts are popular among college students. Hip-hop artists popularized sportswear brands like Champion.

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Persons: Gen Zers, —, Michael Jordan, Stephen Bratspies, HanesBrands, sweatshirts, Rick Friedman, Jean Baptiste Lacroix, Getty, athleisure, Brands, millennials, Davidson, Muhammad Ali, Kylie Jenner, Chance Organizations: Service, US, Getty, Knitting Mills Inc, Wentworth Military Academy, NBA, NFL, US Olympic, Getty Champion, juggernauts, Nike, Adidas, Reebok, Beastie Boys Locations: Mills, Rochester , New York, America, Target