Skittles has launched a contest with the grand prize of a rent-free yearlong stay in a Manhattan micro-apartment.
It features bright, colorful furniture, rainbow-colored cabinets and wall art made using real Skittles lentils.
The marketing stunt is a promotion for Skittles Littles, a new, smaller form factor for the candy similar to that of M&M's Minis.
Skittles lists the approximate retail value of the prize at $85,000, with the winner also receiving a $20,000 check to offset their tax liability.
To enter the sweepstakes, participants must give their full name, date of birth, email and phone number.
Persons:
Skittles, Dani Klaric, Skittles Littles, Malin, Goetz
Organizations:
M's
Locations:
New York City, Manhattan, Manhattan's Kips