Passengers on a Boeing 737 Max-8 plane during a United Airlines flight departing from Newark Liberty International Airport (EWR) in Newark, New Jersey, US, on Wednesday, March 13, 2024. Now playing on United Airlines ' seat-back screens: personalized ads. The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data. Customers can opt out of seeing targeted ads through a United web page, and United says advertisers can't access customers' personally identifiable information, the airline said. "There is the potential for 3.5 hours of attention per traveler, based on average flight time," United said.

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Persons: Richard Nunn, United's Organizations: Boeing, Max, United Airlines, Newark Liberty International Airport, Kinective, Norwegian Cruise, Resorts, TelevisaUnivision, JPMorgan Chase, United, Delta Air Lines Locations: Newark , New Jersey, US, United