Amazon on Wednesday announced a new Kindle e-reader, and for the first time ever it has a color display.
The retailing giant introduced the Kindle in 2007, and every device since then has had a black-and-white screen.
The new Kindle has a display that's designed to ensure colors don't appear washed out or pixelated, even when users zoom in on images.
The $279 device, which Amazon is calling the Kindle Colorsoft, has "weeks of battery life," the company said.
Amazon also unveiled a refreshed $399 Kindle Scribe with new note-taking features, an updated $159 Kindle Paperwhite and a 12th generation Kindle, which costs $109.
Persons:
Panos
Organizations:
Wednesday, Amazon
Locations:
New York, Panos Panay