Amazon said Thursday it plans to host an election night special anchored by Brian Williams, marking the company's first foray into live news coverage.
The one-night special will provide election results and analysis on Prime Video starting at 5 p.m.
Amazon has been increasingly moving into live sports programming on its Prime Video streaming service as a way to boost subscriptions and drive additional revenue to its lucrative advertising business.
Amazon also streams "Thursday Night Football" games and has the rights to stream some NHL games.
It offers streaming news channels on Prime Video, including live content from ABC News Live, CNN Headlines, LiveNOW from FOX and NBC News Now.
Persons:
Brian Williams, Williams
Organizations:
Amazon, NBC, NBA, Prime, ABC News, CNN, FOX, CNBC
Locations:
NBCUniversal