Ad giant IPG is shaking up its data and tech arm Kinesso, and many of the unit's top execs have left. The move comes as IPG looks to cut costs from specialty services like data, a source said. Several top executives at ad agency holding group Interpublic Group's data and technology arm Kinesso have left, and now the unit faces an uncertain future, Insider has learned. IPG launched Kinesso in 2019 as a big bet on pitching marketers additional services that go beyond making and buying ads. Acxiom will remain a standalone unit that will provide data products and services to all of IPG's agencies, the source added.

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Persons: IPG, Kinesso, Acxiom, Arun Kumar, Ian Johnson, Kimber Robbins, Nancy Hall, Hall, Philippe Krakowsky, Krakowsky, IPG's, they've, Dentsu, Merkle Organizations: Global, WPP, Mindshare, Reprise, UM, Agency, Epsilon Locations: Mediabrands