People are calling out overconsumption, and redefining what it means to be cool on social media. Social media users have long called out the consumerist culture fostered by social media, but recently a group of anti-heroes rose into the TikTok spotlight to battle this kind of overspending using their online platforms. It also reflects a marked change from the kind of aspirational content that people have historically associated with other social media platforms like Instagram. The fight against overconsumption perhaps indicates that creators are trying to redefine the standard of what it means to be cool. The glorification of overconsumption that defined social media may be on its way out.

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Persons: TikTok, overconsumption, —, We're, there's, that's, Michelle, Ellie, Kim reshared, Kim Organizations: Service, overconsumption