South Korean internet giant Naver released its own generative artificial intelligence tool on Thursday, joining other companies in launching large language models to compete with OpenAI's ChatGPT. Naver is dubbed the Google of South Korea, as the operator of the country's top search engine. The company said its large language model HyperClova X can improve search as well as marketing and shopping experiences for advertisers and users. HyperClova X powers a slate of new applications Naver announced Thursday including generative AI search service Cue: and chat app Clova X.Naver said Clova X can increase work productivity by summarizing documents and running language translation. Naver said Clova X will start beta testing Thursday.

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Persons: OpenAI's, Naver, Clova, Kim Yuwon, ChatGPT, —, Bard, Tongyi, Ernie Bot, Kim Organizations: CNBC Locations: South Korea