A sign hangs outside of a Chick-fil-A restaurant on May 06, 2021 in Chicago, Illinois. Chick-fil-A plans to launch a new app on Nov. 18, with a slate of original animated shows, scripted podcasts, games, recipes and e-books aimed at families. And for the last five years, it's released animated shorts on YouTube during the holiday season as part of its "Stories of Evergreen Hills" series. Why Chick-fil-A is betting on contentPeople walk past a Chick-fil-A restaurant on 8th Avenue on December 30, 2023, in New York City. Restaurants as media brandsA Chick-fil-A meal is displayed at a Chick-fil-A restaurant on June 01, 2023 in Novato, California.

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Persons: Scott Olson, –, it's, We've, we've, Dustin Britt, Chick, Gary Hershorn, Khalilah Cooper, McDonald's, Cooper, We're, Britt, Justin Sullivan Organizations: Getty, U.S, YouTube, CNBC, Evergreen, Corbis, Lions Locations: Chicago , Illinois, mealtime, Evergreen Hills, New York City, Novato , California