Etsy bought Elo7 and Depop at a time when tech valuations were sky-high.
Etsy disclosed that it had sold Elo7, the Brazilian online marketplace it acquired in July 2021 for $217 million, to fellow Brazilian online marketplace Enjoei for an undisclosed amount.
What's next for Etsy's portfolio of brandsFollowing the sale of Elo7, Etsy's portfolio will include its main marketplace, Depop, and Reverb, an online marketplace for musical instruments.
But like Elo7, Depop has had some challenges with growth once the pandemic-related e-commerce boom ended, and it is also not profitable.
"They're running Depop very similarly to how they run the Etsy marketplace platform," Khajuria said.
Persons:
Etsy, Josh Silverman, Elo7, they've, Bernstein, Nikhil Devnani, Shopify, Devnani, What's, Depop, Kruti Patel Goyal, Khajuria
Organizations:
Evercore ISI, SEC, Elo7, Analysts
Locations:
Brazil, Latin America, Europe