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Top related persons:
Kevin Krim - 5 Krim - 2 Donovan Edwards - 1 Michael Taaffe - 1 we've - 1 Jim Minnich - 1 Nielson - 1 Amazon - 1
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Ann Arbor , Michigan Michigan Texas
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EDO Inc - 4 EDO - 3 Disney - 2 Consumers - 2 NFL - 2 Michigan - 1 Texas Longhorns - 1 — - 1

Search resuls for: "Kevin Krim"


13 mentions found


☆ College Football Playoff expansion boosts advertising, viewership at Disney
  + stars: | 2024-11-29 | by ( Lillian Rizzo | ) www.cnbc.com   time to read: +2 min
The expanded College Football Playoff format has changed the game for media companies this season — and for Disney in particular. This season marks the first of the 12-team College Football Playoff format, meaning fans of more teams than ever have more skin in the game. In 2022, the university presidents who oversee the College Football Playoff voted to expand the postseason system that determines the national champion from four to 12 teams. "College football is a key cog in our portfolio, not only the sports portfolio but also our Disney platform portfolio. ABC in particular is on track to have its best season for college football ratings since 2009.
Persons: Donovan Edwards, Michael Taaffe, Kevin Krim, we've, Jim Minnich Organizations: Michigan, Texas Longhorns, Disney, —, ABC, ESPN, ESPN2, EDO, Ohio State, College Football, College, Consumers Locations: Ann Arbor , Michigan, Michigan, Texas
☆ The lift for every ad on Amazon's Thursday Night Football is higher than NFL average: EDO Inc. CEO
  + stars: | 2024-11-27 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe lift for every ad on Amazon's Thursday Night Football is higher than NFL average: EDO Inc. CEOKevin Krim, EDO Inc. president and CEO, joins 'Squawk Box' to discuss ad performance in the NFL landscape, consumer ad engagement on Amazon's Thursday Night Football, and more.
Persons: Kevin Krim Organizations: EDO Inc, NFL
☆ Super Bowl 2024 commercials: Which ads scored with viewers?
  + stars: | 2024-02-12 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailSuper Bowl 2024 commercials: Which ads scored with viewers? Kevin Krim, EDO Inc. president and CEO, joins 'Squawk Box' to discuss the ad battle in this year's Super Bowl, which commercials got the most viewer engagement online, and more.
Persons: Kevin Krim Organizations: EDO Inc
☆ Thanksgiving TV broadcasts drew record-breaking ratings, even as industry grapples with cord-cutting
  + stars: | 2023-11-28 | by ( Drew Richardson | ) www.cnbc.com   time to read: +4 min
NBC drew an all-time record 28.5 million viewers this year during its broadcast of the 97th annual Macy's Thanksgiving Day Parade, up 6% from last year, Variety reported Friday. Despite the trend, more than two-thirds of the parade audience, about 22.3 million viewers, tuned in via traditional TV, according to Variety. The game captured 41.8 million viewers based on Nielson data, peaking at nearly 44.3 million viewers. Fox's Packers-Lions matchup grabbed 33.7 million viewers per Nielson, the most watched Thanksgiving Day game ever for the 12:30 p.m. The game was also NBC Sports' most-streamed primetime NFL Thanksgiving game ever, with viewership led by its platform Peacock, NBC Sports said Friday.
Persons: Nielson, Amazon, Patrick, Kevin Krim, Krim Organizations: NBC, Variety, CBS, Dallas Cowboys, Washington, Nielson, year's Cowboys, Giants, Paramount, Fox's Packers, Lions, Fox, NBC Sports, San Francisco 49ers, Seattle Seahawks, Bears, Packers, NFL, New York Jets, Miami Dolphins, Black, Fox Sports, EDO Inc
☆ Consumers responded 'very aggressively' to big discount ads this year, says EDO Inc.'s Kevin Krim
  + stars: | 2023-11-27 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailConsumers responded 'very aggressively' to big discount ads this year, says EDO Inc.'s Kevin KrimKevin Krim, EDO Inc. president and CEO, joins 'Squawk Box' to discuss Amazon's Black Friday game, how it gave advertisers a unique opportunity to make their case to consumers, state of sports streaming, and more.
Persons: Kevin Krim Kevin Krim, Amazon's Organizations: Consumers, EDO Inc
☆ Netflix and other streamers have to share data with creators now — but the new transparency only goes so far
  + stars: | 2023-09-28 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +6 min
Discovery — would rip the curtain back on the data secrecy practiced by the streamers, that's not quite what happened. And it's not just creators hoping for bigger residual checks who are eager for more transparency about streaming data. As Netflix, Disney, and more companies pitch new ad-supported streamers, advertisers have griped that streamers have been slow to share the data about audience numbers and composition. Brands investing in films for distribution on streamers also are clamoring for more data to understand how many people are watching them. The WGA can share the data with its broader membership, but only in aggregated form.
Persons: that's, —, Tom Ara, DLA Piper, Kevin Krim, Ashwin Navin, Pryor Cashman, Simon Pulman, It's, Ted Hope, Hope Organizations: Netflix, Disney, Writers Guild of America, Alliance, Producers, Warner Bros, EDO, Brands, Samba, WGA, Nielsen
☆ Live sports and news remain 'king of the hill' for TV engagement, says EDO's Kevin Krim
  + stars: | 2023-09-08 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailLive sports and news remain 'king of the hill' for TV engagement, says EDO's Kevin KrimKevin Krim, EDO president and CEO, joins 'Squawk Box' to discuss what Krim has recently found out about advertising, the most engaging NFL commercials, and more.
Persons: EDO's Kevin Krim Kevin Krim, Krim Organizations: EDO
☆ Here are the best ads that ran during the Super Bowl
  + stars: | 2023-02-13 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHere are the best ads that ran during the Super BowlKevin Krim, president and CEO of EDO, joins CNBC's 'Squawk Box' to discuss this year's Super Bowl ads.
☆ YouTube's $2.5 billion deal with the NFL could rock streaming TV advertising in 2023. Experts predict 4 things that will impact the flow of ad dollars next year.
  + stars: | 2022-12-23 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
Streaming TV ad spend will surge in 2023. The foundation is set for streaming TV advertising to be a huge growth area in 2023. The global media agency Magna Global predicted in its recent forecast that streaming TV ad spend in the US will surge 32.7% next year. Here's what experts — including advertisers, content owners, TV measurement firms, and analysts — think will impact the flow of dollars in streaming TV advertising next year. More advertisers will buy streaming TV ads — and pay higher rates — because of live sports2022 was a boom year for live sports in streaming TV.
☆ This is a pivotal moment for Netflix and the streaming industry, says EDO CEO Kevin Krim
  + stars: | 2022-11-18 | by ( ) www.cnbc.com   time to read: 1 min
In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThis is a pivotal moment for Netflix and the streaming industry, says EDO CEO Kevin KrimEDO CEO Kevin Krim joins CNBC's 'Squawk Box' to discuss the performance of advertising-supported tiers on streaming services like Netflix.
☆ This is a pivotal moment for Netflix and the streaming industry, says EDM CEO Kevin Krim
  + stars: | 2022-11-18 | by ( ) www.cnbc.com   time to read: 1 min
In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThis is a pivotal moment for Netflix and the streaming industry, says EDM CEO Kevin KrimEDM CEO Kevin Krim joins CNBC's 'Squawk Box' to discuss the performance of advertising-supported tiers on streaming services like Netflix.
☆ Netflix is entering a new era with ads. Here's how marketers and brands could influence the programming you see on the streamer.
  + stars: | 2022-11-03 | by ( Reed Alexander | Lucia Moses | ) www.businessinsider.com   time to read: +8 min
Media experts say forays into ad-based streaming will influence content strategy at Netflix and Disney+. Netflix and Disney+ are readying services with ads to expand their appeal and revenue opportunities amid softening subscriber growth. Netflix's move to add advertising — a reversal of its longtime stance against ads — has been the subject of widespread research. Ultimately, experts predicted, it will take at least a year or two for the influence of advertisers to be felt in the streamers' content mix. Do you work for an entertainment company like Netflix or Disney+?
☆ Bringing ads to Netflix and Disney+ could shake up the mix of shows and movies at the streaming giants. Here's what it means for Hollywood.
  + stars: | 2022-10-11 | by ( Reed Alexander | Lucia Moses | ) www.businessinsider.com   time to read: +8 min
Media experts say forays into ad-based streaming will influence content strategies at Netflix and Disney+. Netflix and Disney+ are readying services with ads to expand their appeal and revenue opportunities amid softening subscriber growth. Hollywood should pay close attention to what this may mean for selling shows and movies to the entertainment industry's dominant players. Ultimately, experts predicted, it will take at least a year or two for the influence of advertisers to be felt in the streamers' content mix. Do you work for an entertainment company like Netflix or Disney+?
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