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Our mission is the primary driver behind the CNBC FA 100 list, now in its fifth year, which ranks the nation's top financial advisor firms. The CNBC FA 100 highlights firms that help clients navigate decisions beyond their investment portfolio. However, "it's that volatility where I think the value of a CFP professional or a professional advisor really makes a difference," he added. It's that volatility where I think the value of a CFP professional or a professional advisor really makes a difference. 10 questions to ask your next financial advisor
Persons: we're, what's, Kevin Keller, Goldman Sachs, there's Organizations: CNBC, AccuPoint Solutions, SEC, CFP, Federal Reserve Locations: Northwestern, U.S
Nearly 1 in 3 investors would use artificial intelligence as their financial advisor, a new survey suggests — and that has the potential to lead to flawed advice, experts said. Generative AI uses algorithms to create new content like essays, song lyrics, art, photography and computer code — or, in this case, financial advice. ChatGPT, a program that went viral after being debuted to the public late last year, is one example of generative AI. The algorithms that underpin generative AI compile data from sources like the internet to develop responses, and those data sources may not be reliable. In short, financial advice outputs won't necessarily be 100% trustworthy.
Persons: Kevin Keller, Keller Organizations: Standards, CFP, Finance, McKinsey & Co
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