The Securities and Exchange Commission has charged Keurig Dr Pepper for making inaccurate claims about the recyclability of its disposable K-Cup pods, the agency said Tuesday.
As consumers have become more conscious of their carbon footprints, questions about K-Cups' environmental impact have dogged Keurig for more than a decade.
The pods' inventor told the Atlantic that he feels bad "sometimes" about creating K-Cups because of the waste they generate.
A 2018 lawsuit over recycling claims led to a $10 million class-action settlement.
The company's claims could have swayed some consumers, boosting sales of both K-Cups and its brewers.
Persons:
Dr Pepper, Keurig, recyclers
Organizations:
Securities, Exchange Commission, SEC, Research
Locations:
U.S, North America