You may have noticed how desperate some politicians' fundraising appeals can sound. AdvertisementIf you're a person who's at all involved in politics, from the most seasoned operative to the casual observer, you're undoubtedly familiar — and perhaps a bit annoyed — with the desperate fundraising appeals uttered in the voice of politicians. AdvertisementWe weren’t quite able to reach our most recent re-election campaign fundraising goal. If the candidate is inspiring to voters on their own, there's less need to scare people into sending them money. "There's an assumption that the more desperate the appeals become the better the fundraising works," Pennington said.

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Persons: —, Nancy Pelosi's, It's, I’m, Tim Kaine, Mike Nellis, Barack Obama's, Ted Cruz’s, it’s, Donald Trump's, I've, Kenneth Pennington, There's, Nellis, Pennington, aren't, that's, John Hall, Kamala Harris, Joe Biden Organizations: Service, Democratic, Citizens United, FEC, Bloomberg, Tech, Republicans, Washington Post, Trump, RNC