YouTube video ads allow businesses to target specific groups without spending a fortune. This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. Here, two small business leaders offer tips for using YouTube ads and explain how it benefits their companies. YouTube ads can also be targeted based on location, a business' search terms, and other factors, Orzechowski said. Orzechowski said he'd seen video ads created with smartphones generate just as much, if not more, engagement than highly polished ones.

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Persons: SBOs, —, Chris Orzechowski, hasn't, Orzechowski, Kenneth Burke, you'll, he'd, Burke Organizations: YouTube, Small, Service, Google Locations: New Jersey, Chattanooga , Tennessee