Molly Solomon, NBC's executive producer of the Olympics, referred to Snoop Dogg as an "ambassador of happiness" during a press call this week.
Pumped-up audienceNBCUniversal had been banking on the success of the Paris Olympics, and Snoop Dogg, for the past few years.
The following year, NBC's executives met with Snoop Dogg to discuss his future place in the Olympics broadcast, she said.
Ahead of the Games, Snoop Dogg was also present at the Olympic trials earlier this summer, and since then has popped up in various places.
Snoop Dogg cheers the USA team for women's gymnastics at the 2024 Paris Olympics.
Persons:
Snoop Dogg, Arturo Holmes, Molly Solomon, We've, Snoop, Solomon, Denis, Victoria Valdivia, Hans Lucas, Billie Jean King, Caeleb, Michael Phelps, Krissy Birdsall, NBCUniversal, Kevin Hart, Peacock, Dogg, Carl Recine, NBC's, Mike Tirico, …, Tirico, Kelly Clarkson, Peyton Manning, Ralph Lauren, Kendall Wright, Coco Gauff, Kelly Cheng, Wally Skalij, it's, John Fortunato, Alex Cooper, Jenna Mindes, we've, Rick Cordella, Bob Costas, Al Michaels
Organizations:
Bercy Arena, Getty, NBC, Comcast, Games, AFP, Team USA, University of Wisconsin, Paris Olympics, Tokyo Games, Eiffel, CNBC, Olympics, National Football League, Northwestern University, USA, Los Angeles Times, Fordham University Gabelli School of Business, NBC Sports, Paris
Locations:
Paris, U.S, Paris —, Seine, France, Victoria, Madison, Tokyo, USA, Woodcliff Lake , New Jersey, Minneapolis