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The experience of on-the-go coffee may be reshaped if Starbucks achieves its reusable cup goal. Reusable coffee cup initiatives around the worldStarbucks has been experimenting with reusable cup concepts in markets around the world. Customers can then return their reusable cup at a participating store or by using the Starbucks app at a cup return kiosk. Even though a reusable cup option has been in place at Starbucks for over 30 years, many consumers, and Starbucks employees, remain oblivious to its existence. The future of the Starbucks' cup has broad implications.
Persons: , Amelia Landers, Matt Prindiville, hasn't, Conrad MacKerron, MacKerron, Prindiville, IGD, Prindville, Kelly McBee, McBee, They're, Landers, Grace Lee Organizations: Starbucks, Business, CNBC, Arizona State University, Consulting, Clean Locations: Colorado, Hawaii, Taiwan, South Korea, Tokyo, Singapore, London, Geneva, Paris, Europe, Middle East, Africa, U.S, Seattle
Reusable packaging may be next. McDonald's biggest reusable packaging changes are outside US McDonald's has made several big packaging changes in recent years, mostly coming from outside the U.S. and following governmental action. And at the end of last year, McDonald's France launched a reusable plastic food container in its signature red color – though not without initiating a new controversy over the decision to not use all glass or metal. There are many challenges that come with reusable packaging, and McDonald's has looked to highlight that as it agrees to conduct more research on the reusables economy. The economics case for reusable packagingAdvocates for reusable packaging argue that the economics will work.
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