Retail firm Pacvue is expanding beyond advertising. The firm made its name in e-commerce advertising but will now pitch advertisers on retail tech used to manage sales. Retail adtech firm Pacvue is moving beyond retail advertising, an industry that will be worth $45 billion in the US this year, according to Insider Intelligence, Insider's sister companyFour-year-old Pacvue is one of the biggest players in this space, handling $150 billion in gross merchandise value for retailers. At the same time, traditional adtech firms like Pubmatic, Magnite, and The Trade Desk are rolling out retail media products, creating even more retail media tools that brands must navigate. Pacvue is also expanding beyond retail media because it recognizes that there is a ceiling on how much brands will spend on retail advertising.

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